SINGAPORE - Media OutReach - 23 January 2019 - TheFootball Association has partnered with Twitter to give football fans inSoutheast Asia unprecedented access to key moments from this season's EmiratesFA Cup.

Embeddable Tweet: https://twitter.com/emiratesfacup/status/1074596369086726145

Fans outside of the UK -- including Indonesia, Malaysia,Philippines, Singapore and Thailand -- will be able to register to receive in-game clips via a Twitterdirect message (DM) bot from Arsenal (@Arsenal), Chelsea (@ChelseaFC), Manchester City (@ManCity), Manchester United (@ManUtd) and Tottenham Hotspur (@SpursOfficial)fixtures.

As part of a revolutionary new approach toin-game highlights distribution, users will receive a @mention notification within minutes of the action taking place.Highlights clips will be a maximum of 30 seconds in length, with usersreceiving up to four clips per half. Further two minute highlights clips of thegame will delivered from midnight, followed up by an extended 10 minute packagefrom midday, the day after.

The service will be promoted via a DM card onusers timelines and when the user engages with the DM, the DM bot is launchedand supporters will be able to select their favourite team[s] and share theirregistration and in-game clips with friends, and manage their subscription.

 

If their preferred team is knocked out, fans aregiven the opportunity to re-subscribe to receive clips from another of theavailable teams still in the competition.

The breadth of teams and international marketsis expected to increase in the second season.

The partnership follows the growinginternational popularity of the competition and the new six-year overseasbroadcast deal which commenced at the start of this season and sees the Cup nowbroadcast in over 150 territories worldwide. It is hoped that the increasedprovision of content will continue to build awareness and audiences in theselected markets, including Thailand, Malaysia and Indonesia.

Outside of the registered Twitter service, clipsof the biggest in-game moments and highlights packages, such as Goal of the Round, will bepromoted on the @EmiratesFACup Twitter feed and in relevant markets to pushcontent to a broader audience. Tasked with clipping and delivering thematch-action across both projects is the competition's broadcast productionpartner, Input Media and content media agency, Social Chain.

Georgina Lewis, Head of Marketing at The Football Associationsaid: "Worldwide interest in The

Emirates FA Cup is greater than ever. Thepartnership with Twitter is vital to ensure the competition remains at theforefront of fan engagement and ensures that fans across the world have liveaccess to some of the biggest fixtures, regardless of their daily schedule orlocation.  This approach fits within our overriding strategy to beinnovative in delivering experiences in line with how modern fans are consumingsports media and want to engage with the competition in the future."

Bruna Zanin-Juresic, Sports Partnerships at Twitter UK, said: "Weare thrilled that fans around the world will have a new way to follow theEmirates FA Cup this season, directly through Twitter. The Football Associationhave always been incredibly innovative in their use of the platform, so it feltlike a natural fit to partner with them to give fans unprecedented access toone of the most prestigious knockout competitions in global football."

AboutTwitter

Twitteris what's happening in the world and what people are talking about right now.From breaking news and entertainment to sports, politics, and everydayinterests, see every side of the story. Join theopen conversation. Watch live streaming events. Available in more than 40languages around the world, the service can be accessed via twitter.com,Twitter Lite (mobile.twitter.com),an array of mobile devices, and SMS. For more information, please visit about.twitter.com,follow @TwitterSG,and download both the Twitter and Periscope apps at twitter.com/downloadand periscope.tv.