LUMPUR, MALAYSIA - Media
OutReach - January 04, 2019 - Kumoten, a Malaysian-owned tech
startup, has been making waves as the largest homegrown dropshipping platform
with more than 100,000 stock keeping units (SKUs) in its catalogue.
from left to right, Juliana Jan (Chief Investment Officer, Cradle Fund Sdn Bhd), Ganesh Kumar Bangah (Founder and Executive Chairman, Commerce DotAsia Ventures Sdn Bhd) and Isaac Leong (CEO, Kumoten).
last year, Kumoten achieved another milestone when its founders, brothers Isaac Leong and Leong Yew Meng, closed a round of pre-Series A equity funding,
led by Cradle Fund.
Kumoten's first venture
capitalist, Commerce DotAsia Ventures Sdn Bhd (Commerce.Asia), came in at Kumoten's seed
stage in 2017. At that time, Commerce.Asia's Founder and Executive Chairman Ganesh
Kumar Bangah mentored the company and helped it grow under Commerce.Asia's
GrowthX Market Acceleration Program, a programme licensed from Silicon Valley.
Since then, Kumoten has grown its active user base by more than seven times.
its support for Kumoten when it joined the round of investment in late 2018
together with the Cradle Fund. The majority of the funds from this recent
equity round will help Kumoten expand its product research and development team
and talent acquisition. It also plans to launch local dropshipping sites in
Indonesia, Philippines and Thailand and extend its marketing activities to attract
users from these new markets.
Chinese saying goes, it's a case of the right people being in the right place
at the right time," says Kumoten's CEO Isaac Leong about the strong investor
confidence that the company has inspired. "Malaysia and South East Asia are experiencing
rapid growth in e-commerce. And Malaysia has one of the best infrastructure in
the region for e-commerce growth."
addition, Kumoten has shown a strong product-market fit proven by its
impressive growth in its active user base as well as in its gross merchandise volume--which
has grown by five times since May 2018. Its secret to success has been the seller-centred
solution it has provided. Kumoten has ultimately improved sellers' lives by
taking away the seller's biggest pain point--mounting piles of stock in the home
or in warehouses, as well as a backed-up cash flow.
platform takes care of these challenges and creates a more efficient platform that
allows users to easily select products and sync product details to online
marketplaces such as Lazada and Shopee. "We want online sellers to enjoy
selling online and to focus on sales and marketing activities instead of
worrying about the cost of investing in stocks, taking product photos and
writing product descriptions". Isaac believes that Kumoten has not only solved
a problem faced by Malaysian online sellers but also online sellers from South
East Asia, India and the Middle East.
our investors believe in the founders and our management team's ability to deliver
on our financial goals. It helps that our team is also able to work closely
with our investors to achieve greater heights."
healthy track record, Kumoten has won trust from all major online marketplaces
in Malaysia such as Lazada, Shopee, Lelong.my and 11Street.my.
East Asia, Kumoten is a pioneer in adopting the Automated Dropship system, where
users do not have to download or copy and paste product data.
Kumoten provides resellers with good quality and
marketplace-compliant product photos, product descriptions and specifications
as well as pricing information such as suggested retail price, cost price, and
shipping costs. With the automated system, it just takes a few clicks for users
to select and sync products to their online stores.
system also automatically updates the inventory level of the product, ensuring
that out-of-stock items are immediately updated on a user's online store.
wanted to disrupt the conventional business model of "buy-first, sell-later" to
"pay-as-you-sell", thereby removing the risks of keeping stocks. This increases
the number of products an entrepreneur can sell online as they do not have to
fork out money to buy stocks."
"We estimate that at least 34 per cent of sellers on
major online marketplaces in the region either do not have enough products or
have no products of their own to sell" says Isaac of Kumoten's target audience.
no limit to the items a user can select and sync to their online store. "We had
a user who synced about 22,000 items to Lazada in July and generated almost
RM20,000 worth of sales from his online store in Lazada within a month," says
According to Isaac,
e-commerce in South East Asia is growing rapidly but is still considered to be
at an early growth stage and that dropshipping complements this growth.
"The potential of dropshipping is in riding the e-commerce
growth wave. We estimate by 2020, dropshipping in South East Asia will have a
USD7.5 billion market size," he says. On a daily
basis, Kumoten adds 500 - 600 new items to its product list.
Besides the huge
market size potential, Isaac also believes that the technology behind dropshipping
is underdeveloped, with most players still using a conventional model.
One of Kumoten's
goals is therefore to expand its research and development. Isaac says: "There
are many other areas and technology we can develop to bring dropshipping to a
higher level. And we hope to be at the forefront of this innovation."
the Leong brothers sought a solution to the business risk faced by
e-commerce entrepreneurs, i.e. buying and keeping stocks. "Many first-timers or
young entrepreneurs who are inexperienced in selling and managing cash flow and
inventories often overlook the risk in e-commerce. They buy stocks from China,
with their own savings or with borrowed money, and then realise it's not so
easy to move these products. The unsold stock is then offloaded in marketplaces
at a loss, or more often than not, become Christmas presents for the
entrepreneurs' family members and friends. There are also cases where they
receive the wrong stock and then have to go through lengthy processes to get an
exchange. Many simply end up getting stuck with stock that they did not want,"
which means 'cloud shop' in Japanese, is in the business of dropshipping.
This means the company sources for thousands of products and makes these
products available for online resellers to select and sync to their online
stores in major marketplaces such as Lazada, Shopee, Lelong.my, 11Street.my and
Kumoten acts as a curator and stock-keeper of products for the online seller,
so that the seller can focus on selling and marketing the products.
Kumoten has grown to be Malaysia's largest homegrown Dropship Platform carrying
more than 100,000 SKUs from a wide range of categories in its online catalogue,
sourcing from not just Malaysia but also from China.
Executive Officer Isaac Leong heads Kumoten and is supported by a core management team, which consists
of engineers, sales and marketing experts, and retail business owners. Each of
the Kumoten founders brings vast industrial and commercial experience from MNC
and FMCG landscapes.