Jewel of Taiwanese Whisky Going Global -- OMAR Whisky’s Installation Artwork Impresses New Yorkers

December, 28/2018 - 05:10
Jewel of Taiwanese Whisky Going Global -- OMAR Whisky’s Installation Artwork Impresses New Yorkers

TAIPEI, TAIWAN - MediaOutReach - December 25, 2018 - Soon after stationing a large visualadvertisement in TOKYO SKYTREE TOWN, OMAR Single Malt Whiskyfrom Taiwan Tobacco & Liquor Corporation a.k.a. TTLsweeps theworld stage at a nonstop pace. From now till the end of January, OMARWhisky impresses New York with 9 large magnificent window posters in the design of the oriental artistic ink wash paintings. A giantreplica bottle of OMAR Single Malt Whisky was also exhibitedin 23 Wall Street Building (or "The Corner"), Grand Central Terminal, the David H. Koch Plaza in front of the Metropolitan Museum of Art, andTimes Square, declaring its official entry into the U.S. markets.



Interactive Digital Billboard at Times Square & Giant OMAR Simulated Bottle Installation

 

Distinct from the whiskies of Scotland, the maturationtime of OMAR Whisky from Nantou Distillery is accelerated due to the warmtropical climate. Such climate also brings a yearly appropriate Angel's Sharecreating the richer and more multi-layered liquor of OMAR whisky. Therefore,the taste of an average 4-year OMAR Whisky is comparable to that of a 12-yearScotch whisky. Since its launch into the market, OMAR Whisky has beencontinuously awarded by the Malt Maniacs Award (MMA), International SpiritsChallenge (ISC), San Francisco World Spirits Competition (SFWSC), WorldWhiskies Award (WWA), and other competitions. Once again this year OMAR Whiskyhas been honored with multiple awards in SFWSC, further enhancing thereputation that Taiwanese-style mellowness of OMAR Whisky has being recognizedby whisky connoisseurs around the world.

 

OMAR Whisky has aggressively stepped into the globalmarkets in recent times. The core products of Single Malt (Bourbon Barrel andSherry Barrel) were launched in the United States in the summer of 2018,challenging its spirits market which has always been known for the bourbonwhisky. OMAR Whisky constantly surprises consumers around the world withcreative advertising campaigns. After stationing a large visual advertisementin the famous TOKYO SKYTREE TOWN, OMAR Whisky posted 9 large window posters in23 Wall Street with the concept of "A Glimpse of Magnificence", showing 9characteristics of Nantou Distillery's brewing craftsmanship, the terroir, thefruity cask finishing, etc., which all highlight the Taiwanese style of OMARWhisky. Additionally, developed from the concept of "A Whisky Angel Can'tResist", a giant replica bottle built by Taiwanese artists had a touringexhibition in23 Wall Street Building (or "The Corner"), Grand Central Terminal, the David H. Koch Plaza in front of the Metropolitan Museum of Art, andTimes Square. OMAR Whisky, a product full of Taiwanesecharacteristics will draw attention from around the world and be at theforefront of a whole new trend of world whiskies!

 

Youtube Link: https://www.youtube.com/watch?v=ySIzb1yoJ-c&feature=youtu.be

https://www.youtube.com/watch?v=pBBQKaTZNgY&feature=youtu.be


E-paper