Club Med Commits to Building Dreams ofFuture Winter Sports Aficionados by Developing Club Med Ski School in ChinaPowered by Ecole du Ski Francais and will open a new resort in the French Alpssuitable for family ski travel
BEIJING,CHINA - Media OutReach - 20September, 2018 - Club Med is collaboratingwith global leading ski school, Ecole du Ski Francais (ESF), to deliveradvanced skiing programmes to China's winter sports enthusiasts. This partnershipwill attract Chinese snow lovers who are yearning for a more professional andsophisticated level of instruction.
Mr.David Guigaz, Club Med Mountain Project Director (left), Ms. Catherine Oden, Directorof Atout France -- China Office (middle) and Mr. Sebastien Portes, Club Med StrategicDirector Mountain Asia (right) at World Winter Sports (Beijing) EXPO
Thesnow holiday market in the Asia Pacific region has seen dramatic growth inrecent years, led by China. In the past year, the snow market saw 138 million Asia-Pacifictravellers, reflecting the region's growing affluence and the desire of young individualsand families to go out and seek new and exciting experiences. Millennials havebeen at the forefront of this change, who are looking to try local delicacies,connect with nature and soak up the mountain scenery, and sometime hit theslopes to ski and snowboard with friends and family.
Thetimely announcement of thispartnership between Club Med and ESF in China hopes to tap into the evolvingdemands of Chinese travellers. With 73 years of experience across 230 ski schoolsin France, ESF has developed and perfected its own advanced teaching method.Offering different levels of instruction depending on age and ability, ESFbelieves that it is important to sensitize skiers as early as possible, so asto help learners acquire good habits that will guarantee a safer and moreresponsible practice. This teaching method will be adapted to the Chinese needsand will be delivered by experienced Chinese instructors after a thoroughtraining with ESF, ensuring fun, productive and safe ski lessons for allparticipants willing to learn.
Thearrival of ESF at Club Med Ski School will significantly raise the standards ofskiing experience in Mainland China. This advanced and innovative ski teachingmethod will be first implemented in ski resorts around Beijing, where a highnumber of Chinese taste the pleasures of skiing or snowboarding for the veryfirst time.
"ClubMed's partnership with ESF in building Club Med Ski School marks a pivotalmoment in the development of China's winter sports market", said Gino Andreetta,Club Med Greater China CEO. "The advanced teaching methods employed by ESF willno doubt attract more and more of China's sophisticated young travellers toClub Med in China as they seek out the very best instructors and facilities,further helping to position the country as a regional leader in the skiingsector."
Alreadywith 21 ski resorts across five different countries, Club Med has ambitiousplans to expand further in catering to the growing global and regional wintersports sector. Having recently opened Club Med Tomamu in Hokkaido and Club Med GrandMassif Samones in the French Alps, Club Med is hoping to deepen its presence inthe region by opening new resorts in Pyeongchang, South Korea, and Thaiwoo,China, both Olympic sites from the 2018 and 2022 Winter Olympics respectively.
Theopening of more Club Med resorts in China and the Asia Pacific region coincideswith a new Club Med resort in the French Alps this winter, Les Arcs Panorama. Nestledin a scenic, alpine forest overlooking the Tarentaise Valley, thisarchitectural masterpiece will open its doors to guests this winter, invitingthem to enjoy the diverse range of snowy mountain pistes ideally suited for alllevels of skiing ability, as well as the breath-taking views from atop themountain. Offering all-inclusive ski breaks in the Alps, the combination ofwinter sports and relaxation makes Les Arcs Panorama the perfect place tore-energise while cultivating lasting memories with friends and family.
Withheated spas and Turkish baths, gorgeous local French cuisine and wine, andspacious suites with amazing panoramic views of the valley, millennial familiesand travellers will enjoy the wide range of activities and facilities and thehassle-free service that defines Club Med. The stylish design of the resort,coupled with its cozy atmosphere, guarantees a comfortable stay that will reinvigoratethe body and mind of all guests staying at Les Arcs Panorama.
Asidefrom Les Arc Panorama, Club Med has several resorts in the French Alps thatprovide different snow holiday experiences. With its wide range of mountainresorts in France, Club Med is perfect choice for guests wanting to trydifferent winter sport activities.
Club Med's luxury all-inclusive holidays are completelyhassle-free and offer a unique winter holiday experience for all the family,promising thrilling sports and outstanding snowy scenery. For bookings, please visit www.clubmed.com.
ClubMed, founded in 1950 by GérardBlitz, invented the all-inclusive holiday club concept, adding in activitiesespecially for children with the creation of the Mini Club in 1967. Led by itspioneering spirit, Club Med seeks out exceptional destinations and sites.Today, Club Med is the world's leading provider of upscale,all-inclusive holiday packages with a French touch for families and workingcouples. Club Med operates nearly 70 resorts, of which 85% are rated Premium& Exclusive Collection. Present in 30 countries around the world, the Groupemploys more than 23,000 Gentils Organisateurs (GOs) and Gentils Employés (GEs), and representing 110nationalities.