HONG KONG, CHINA - Media OutReach - 31 July 2018 - Zpecial, a local band formed 9 years ago, has regrouped in
November 2017 to continue on their musical journey. On 28th July, Zpecial successfully completed their debut concert entitled
<<The Impulse to Travel>>, along with the announcement of releasing
their new album. The band was greeted by close to 300 HKDI (Hong Kong Design
Institute) students and fans during the concert, which was filled with high
energy throughout the night's performance.
Zpecial Announces to Release New Music Using Blockchain Technology
The band did encounter their fair share of difficulties during the
early days such as the inability to pay rent for the band room during high
school period. Even though members consisted of students and junior employees
who in their first jobs, their minds were full of musical aspirations.
Discontented with the mundane working lifestyle, they decided to leave their
comfort zone and give their best efforts in the music industry. With undeterred passion and talents in their
hearts, along with support from their alma mater (HKDI), they've finally
achieved the feat of holding their first successful solo concert. However, this
is just the beginning of a long journey ahead.
The current opportunities in the Hong Kong music industry are very
limited, where launching albums and song writing are known to be no longer
viable for sustainability and survival. Despite facing these limitations, Zpecial fearlessly set their sights beyond the China, Hong
Kong and Macau markets and onto the global stage. During the concert, the band
also announced a music collaboration with a global blockchain entertainment company, SingularDTV,
where their next album will be tokenized using the company's blockchain technology
in efforts to funding, rights
management and content distribution of their music.
They strive to attain fame in the music industry with this technology. "We have
always wanted to continue reinventing ourselves and try different approaches
when creating our music ... and this method of launching our new album has never
been done by any artiste in Hong Kong before! We will also launch exclusive Zpecial's token using the same technology and generate crowdfunding for the
album and build fan-base economy through a suite of
decentralized applications (dAPP) empowered SingularDTV."
SingularDTV was founded
in 2016 in Switzerland and became the world's first entertainment technology company
using blockchain. It has received the 2017 Blockchain Best Industry Application
Award and the 2018 World's Most Innovative Brand Award. The current team of
over 100 employees already has presence in countries such as the Switzerland, U.S.,
Japan and Korea before completing the setup of a base in Hong Kong in February
2018. With the deployment of blockchain technology, the company establishes a
breakthrough from conventional functions of the entertainment industry
by empowering all sorts of digital
content creators such as independent musicians, bands, film makers, e-book writers to
manage intellectual properties of their own works on
blockchain instead of being restricted by major companies
or intermediaries traditionally. The tokenization of Zpecial's new album through the use of blockchain technology
not only elevates the band onto the world stage, fans can also give their
direct support while enjoying the benefits that come along with its token economy. This brand
new interactive format between creators and fans as brought about by SingularDTV,
along with the new industrial economic model, will revolutionize the industry
worldwide by empowering creators to achieve their own brands and fame.
SingularDTV will be holding a meetup session between 7pm and 9pm on
15th August. For more information and registration matters, please
refer to the following website.
About SingularDTV: www.SingularDTV.asia / www.SingularDTV.com
About Zpecial: https://www.facebook.com/zpecial.hk/