SINGAPORE - Media OutReach - 25 January 2022 - The Chubb Charitable Foundation announced today that it has committed a USD10,000 grant to Dementia Singapore – a Social Service Agency specialising in dementia care, caregiver support, training, consultancy, and advocacy.

The grant will support Dementia Singapore's activities to promote dementia care through CARA – a lifestyle and community digital platform that provides easy access for persons living with dementia and caregivers to connect to an ecosystem of solutions.

CARA, an acronym for Community, Assurance, Rewards, Acceptance – the four main functions of the membership programme, is the first dementia membership programme of its kind in the world. It is available on the Apple App Store and Google Play Store. The CARA membership and app download is free.

The key features of the CARA mobile application include:

• Safe Return: An initiative supported by the National Council of Social Service (NCSS), CARA serves as a unique identifier for persons with dementia, providing assurance that members can continue to move freely and independently within a safe community, giving caregivers greater peace of mind.
• Connected Care Circle: With CARA, multiple family members in the care circle can link their CARA accounts to their loved ones living with dementia and receive Safe Return notifications.
• Tailored Rewards: CARA members can enjoy benefits suited to their care journey such as discounts and priority privileges from our carefully selected partners.
• Ecosystem of Solutions: Members can access a curated list of solution providers relevant to their needs. They can navigate options at their fingertips and tap on the community platform for further support and resources throughout their dementia journey.

In Singapore, one in 10 people aged 60 and above suffers from dementia and this corresponds to approximately 82,000 people in 2018. This number is also projected to increase to 152,000 by 2030¹.

"We believe CARA will be a useful digital companion for the dementia community," said Mr Stanley Ho, Dementia Singapore's Director of Advocacy & Communications, whose team is leading the development of the CARA app. "With CARA providing a key touchpoint that caters to their various dementia care needs, we hope people impacted by dementia can benefit from using this app and continue to lead fulfilling and enriching lives," Mr. Ho added.

Chubb Insurance Singapore Limited's Country President Kevin Bogardus said, "We are delighted to partner with Dementia Singapore to support the development of the CARA app as well as other campaigns towards members' engagement. Through these efforts, we are doing our part to help make dementia more manageable for all." 

¹ https://www.healthhub.sg/programmes/74/understanding-dementia

About Chubb Singapore

Chubb is the world's largest publicly traded property and casualty insurer. Chubb Insurance Singapore Limited, via acquisitions by its predecessor companies, has been present in Singapore since 1948. Chubb in Singapore provides underwriting and risk management expertise for all major classes of general insurance. The company's product offerings include Financial Lines, Casualty, Property, Marine, Industry Practices as well as Group insurance solutions for large corporates, multinationals, small and medium-sized businesses. In addition, to meet the evolving needs of consumers, it also offers a suite of tailored Accident & Health and Personal & Specialty insurance options through a multitude of distribution channels including bancassurance, independent distribution partners and affinity partnerships.

Over the years, Chubb in Singapore has established strong client relationships by delivering responsive service, developing innovative products and providing market leadership built on financial strength.

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