HÀ NỘI — A series of cultural and tourism activities will be held at Hòa Bình Culture and Tourism Week 2019 from December 6 to 12.

Lác Village is one of the most appealing tourist spots in Mai Châu, Hòa Bình Province. Photo maichaubanlac.com

The week aims to honour the cultural values in the northern province of Hòa Bình and strengthen tourism and cultural development, according to the organisation board at the press conference held in Hà Nội this week.

“Hòa Bình has abundant natural resources and is the cradle of traditional culture,” said Nguyễn Văn Chương, deputy chairman of the provincial People’s Committee at the conference.

“With many unique cultural heritages which will boost tourism development, such as eco-tourism and heritage tourism, we hope the week will create opportunities and motivations for tourism businesses to introduce new products, promote tourism investment and expand local product consumption markets.”

As an ancient land, the residents in the province consist mainly of the Mường ethnic minority and various other ethnic groups, such as the Thái and Tày.

This contributes a lot to the cultural diversity of this mountainous province as well as the development of its tourism industry.

The week will open with a concert at Hòa Bình Square at 7pm featuring performances by pop singers and traditional artists of the province.

Many activities will take place such as a street parade; performances; beauty contest, photo exhibition and food.

The beauty contest will be a highlight of the week.

Twenty-five contestants will present traditional costumes and evening gowns during the final night on December 9. The top five will take part in a question and answer session to crown Miss Mường.

Along with that, a number of tourism programmes will also be held to promote exchange between tourism companies. 

The province has received 2.5 million visitors since the beginning this year, reaching 83 per cent of the annual plan. Of which, international visitors reached 290,000.

The total revenue from tourists is estimated at VNĐ1.650 trillion (US$71 million) reaching 82.5% of the annual plan. VNS