Guests admire a four‑panel traditional large‑scale painting depicting Vietnamese women playing musical instruments, displayed in The Drawing Room.

HÀ NỘI — At JW Marriott Hotel Hanoi, hospitality is reimagined as a dialogue between culture, lifestyle, and luxury.

This vision was brought to life through the launch of three distinctive experiences, unveiled during the exclusive event 'An Evening of Three Beginnings'.

The new offerings include The Drawing Room – an elegant private venue, Presidential Club – the hotel’s premium membership programme, and the 2026 Mooncake Collection Thanh Nhã – a contemporary tribute to Vietnamese heritage. Together, they mark significant milestones in the hotel’s continued evolution, reflecting its dedication to innovation, craftsmanship, and cultural resonance.

Douglas Kim, General Manager of JW Marriott Hotel Hanoi, delivers the opening remarks at 'An Evening of Three Beginnings'.

The Drawing Room, inspired by the historic withdrawing rooms of European residences from the 17th to 19th centuries, reinterprets the timeless tradition of gracious entertaining. Blending Vietnamese cultural richness with modern design, it offers a versatile setting for intimate celebrations, refined receptions, and exclusive private dining.

A guest photographs a course served during 'An Evening of Three Beginnings'.

Alongside this, the hotel introduced Presidential Club, a membership programme designed for discerning guests seeking privileged access to JW Marriott Hanoi’s hospitality ecosystem.

Rooted in the hotel’s legacy of welcoming heads of state and global leaders, the programme offers curated privileges across accommodation, dining, wellness and lifestyle partnerships. More than a membership, it embodies a refined way of living defined by personalised service and meticulous attention to detail.

The evening concluded with the unveiling of the 2026 Mooncake Collection Thanh Nhã. Inspired by Việt Nam’s iconic nón lá (conical hat), the collection reinterprets this timeless symbol through clean lines, refined craftsmanship, and a sophisticated palette. Each gift box is conceived as a work of art, expressing cultural heritage through contemporary aesthetics and celebrating tradition with fresh creativity.

The 2026 Mooncake Collection Thanh Nhã has been inspired by the Việt Nam’s iconic nón lá (conical hat). — Photos courtesy of JW Marriott Hotel Hanoi

Throughout 'An Evening of Three Beginnings', guests were immersed in a carefully choreographed multi‑sensory journey – from a menu curated by the Executive Chef to bespoke performances created exclusively for the occasion. Each detail was designed to evoke emotion and celebrate renewal.

With these new milestones, JW Marriott Hotel Hanoi reaffirmed its vision of hospitality as a cultural and lifestyle experience – where tradition and modern luxury meet to create enduring memories. — VNS