Visitors at the Hanoi Tourism Gift Festival 2023. VNA/VNS Photo

HÀ NỘI The Hà Nội Tourism Gift Festival 2024 is scheduled to take place from August 23 to 25 at the pedestrian zone in front of Thống Nhất (Reunification) Park on Trần Nhân Tông street in Hà Nội's Hai Bà Trưng District.

The annual event aims to promote the capital’s image as a safe, friendly, quality, and attractive tourist destination to draw more visitors to Hà Nội during the National Day holidays. It’s also meant to mark the 70th anniversary of the Capital Liberation Day (October 10, 1954 - 2024) and respond to the Visit Vietnam Year - Điện Biên 2024.

The festival will introduce Vietnamese-branded tourism gifts to domestic and international tourists, help boost the gift manufacturing industry, and contribute to strengthening tourism and cultural connections.

At the same time, it is expected to help preserve, honour, and bring into play the unique values of local cultural heritage and traditional crafts in tourism development.

This year, the festival will highlight Hà Nội's typical dishes and promote food tours – a tourism trend in many countries. Visitors will not only experience food or drinks but also the cultural identity and life of the community at the destination, helping them explore the cultural story of Hà Nội behind each gift.

Various activities will be held at the three-day festival, including displaying exquisite tourism gift products, introducing tours, offering tour vouchers, and launching promotional programmes by local travel businesses.

There will be a space to showcase craft village products, a festival drum performance, Gong performances by Mường ethnic people from the suburban district of Thạch Thất, along with street circus, hip-hop, and flash mob performances, promising interesting experiences for visitors. VNA/VNS