Bình Thuận Province is ready for the summer with various summer tourism promotions. — Photo bvhttdl.gov.vn

BÌNH THUẬN — Summer is considered the busiest season of the year for domestic tourism, and Bình Thuận Province is ready with various summer tourism promotions.

The provincial tourism sector is implementing a variety of measures to attract many tourists and achieve high revenue, while continuing to perfect and diversify the province’s tourism products.

According to the Bình Thuận Tourism Information and Promotion Centre, with the goal of diversifying products and increasing visitor experiences, Bình Thuận's tourism products are currently being shaped and developed throughout the province.

In the northern part of the province, along with Bàu Trắng and Cổ Thạch beaches, agricultural tourism and garden tourism are attracting visitors.

In the south, besides high-end resorts, beautiful beaches, and a system of culinary restaurants, dynamic theme parks and amusement parks such as Wonder Hill, Dino Park, Safari Cafe, Wonderland Water Park, and Circus Land at NovaWorld Phan Thiết are also promising vibrant destinations this summer.

NovaWorld Phan Thiết, throughout 90 days from June 1 to September 2, hosts a series of events with many attractive activities, including weekly music performances and music nights.

Information from many local tourism service businesses indicates that this summer, the demand for recreational and leisure activities from corporates, schools, and institutional groups remains stable.

As such, many tourism businesses have launched stimulus programmes to welcome this summer, such as "Hello Sunny", "Hello Radiant Summer" and "Summer by the Sea" with promotional combos including room discounts, fishing services, meals, and massages.

According to the Bình Thuận Tourism Information and Promotion Centre, currently, many tourist accommodations are recording bookings for this summer with room occupancy at around 70 per cent, with peak times falling on weekends.

Pre-bookings are mainly from travel agencies and tour companies, with primary markets coming from HCM City, the southern provinces, and the Central Highlands.

In addition to natural factors, beautiful beaches, and abundant seafood, the improvement in transportation connectivity, especially the exploitation of the Dầu Giây-Phan Thiết and Phan Thiết-Vĩnh Hảo expressways, has created a tourism advantage for Bình Thuận.

In the first six months of 2024, the number of tourists visiting Bình Thuận reached 4.58 million, up 5.01 per cent compared to the same period in 2023, of which international visitors are estimated at 234,000, mostly from South Korea, China, Russia, and Germany.

Tourism revenue reached nearly VNĐ12 trillion.

The tourism stimulus campaign is expected to create positive effects and help to increase the tourist rate not only during the summer peak but throughout 2024.

Bình Thuận seeks to welcome 9.5 million visitors this year, continuing to affirm its position as one of the top destinations for domestic and international tourists. VNS