Artists perform on the stage of the Sun World Bà Nà Hills mountain resort in Đà Nẵng. Photo courtesy of Sun Group

ĐÀ NẴNG — A series of entertainment and art performance programmes will attract tourists to the pristine beaches of Đà Nẵng for their summer vacations from June 11 to August 15.

The programme was designed and developed by Sun Group. ‘Take me to the Sun’ will focus on musical festivals, beaches and cuisine, all seen as major attractions for tourists headed to Đà Nẵng in summer.

A carnival of Electronic Dance Music on the Hàn River banks and the An Thương night tourism zone on the beach of Mỹ Khê will be held at night to resume tourism activities in the post COVID era.

Sun Group will also host the battle of the Moon Kingdom, a combined DJ, street music, traditional art performance and magic event, on the mountain at Sun World Bà Nà Hills resort.

Fireworks performances at night decorate the Hàn River. The river will be a nice place to host a summer festival. VNS Photo Lê Lâm

The programme director, Phạm Hoàng Nam, said the art shows and performances on the Bà Nà Hills mountain resort would be a rendezvous of 160 artists from Argentina, Cuba, Brazil, Ukraine, Colombia, Uzbekistan and Việt Nam, waking up the tourism hub after a two-year delay.

Đà Nẵng also hosts the International Yoga Festival at the Biển Đông (East Sea) Park with the participation of Vietnamese yogi and Indian coaches on June 11-12. The event will also mark the 50th anniversary of the Việt Nam-India diplomatic friendship.

Đà Nẵng also hosted the Routes Asia 2022 forum, an annual event dedicated to gearing up the aviation industry’s recovery across the Asia-Pacific region on June 6-8. The city also handed the hosting of the next event to Thailand’s Chiang Mai, where they will be organising the Routes Asia 2023, in a ceremony on June 8.

Mỹ Khê beach in Đà Nẵng is a favourite site for tourists when visiting the central city in summer. Photo courtesy of Furama Đà Nẵng resort

Vice director of the city’s tourism department, Nguyễn Xuân Bình, said Đà Nẵng would be a regional destination hub for MICE as well as golf and sports in the coming year.

He said the city promised a safe destination for all visitors in the post-COVID era, with 98 per cent of the population over the age of 18 fully vaccinated.

Dancers on a stage on the Hàn River. The city will host carnival and art performances to serve tourists at night. VNS Photo Lê Lâm

The city offered free SARS-COV-2 tests for Korean tourists through June to support Koreans returning to their country from Đà Nẵng.

Korea was the second-largest international visitor segment to Đà Nẵng, with 1.8 million visitors in 2019.

During the boom, Đà Nẵng hosted 12 flights from Korea with around 1,500 Korean visitors per day, but COVID-19 saw all flights stop, including to and from Korea. VNS