Economy
Singapore Management University opens representative office in Việt Nam
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| The first store of Việt Nam’s TNI King Coffee was opened in California, the US. The company plans to open an additional 20 stores this year in the US. — Photo courtesy of the company |
CALIFORNIA — Việt Nam’s acclaimed coffee brand TNI King Coffee has opened its doors to California’s residents. The cafe-chain store which originated from Việt Nam is strategically located in Anaheim California.
This marks the second overseas store of the cafe-chain which operates more than 50 outlets in Việt Nam, South Korea and now the US.
The layout is designed to combine Eastern and Western culture, reminiscent of the country and people of Việt Nam, while the Grab & Go area provides a feeling of convenience and comfort to visitors.
TNI King Coffee’s shop in the United States serves a full range of traditional Vietnamese coffees, such as filter coffee, iced coffee and iced milk coffee, with beans imported from Việt Nam and around the world with the ingredients of TNI King Coffee's specialty roasted and ground products.
“The opening of the first store in the US marks the strong development of TNI King Coffee in the world market,” said Lê Hoàng Diệp Thảo, Founder and CEO of TNI King Coffee brand.
In 2020, the TNI King Coffee's international market expanded from 60 countries to more than 120 countries and territories. Revenue and market share increased by 200 per cent, the Russian market alone grew by up to 350 per cent despite the on-going global pandemic.
The opening of TNI King Coffee cafe-chain in Anaheim California marks the very first global expansion plan for the coffee magnate in the US. The company plans to open an additional 20 stores this year and 100 stores by 2022 in the US through the franchising business model. Globally, the company aims for further expansion into many countries such as China, Middle East, Europe, Russia and all over Southeast Asia.
The US is the first market that Thảo chooses to launch TNI King Coffee in October 2016. To date, TNI King Coffee products are sold at multiple Asian supermarkets across the US. — VNS
