FrieslandCampina begins 5-year programme to improve health, stature of children

July 20, 2020 - 17:30
The Ministry of Education and Training’sdepartment of primary education on July 9 signed a five-year agreement with FrieslandCampina Việt Nam for a VNĐ55 billion programme called ‘For Vietnam to Leap Forward and Reach Higher’.


The Ministry of Education and Training’s department of primary education and FrieslandCampina Việt Nam sign a five-year agreement on July 9 for a programme called ‘For Vietnam to Leap Forward and Reach Higher’ at a cost of VNĐ55 billion. — Photo courtesy of the company 

HCM CITY — The Ministry of Education and Training’s department of primary education on July 9 signed a five-year agreement with FrieslandCampina Việt Nam for a VNĐ55 billion programme called ‘For Vietnam to Leap Forward and Reach Higher’. 

The programme, which will begin this year, aims to improve nourishment for Vietnamese children by providing them Dutch-standard nutrition and fresh. It also encourages students to increase physical activities to help develop good health to leap forward and reach higher.

Booths to disseminate information about nutrients will be set up at 1,250 primary schools nation-wide. Students at these schools will have their weight and height monitored. 

Extracurricular activities to improve knowledge about nutrients and create the habit of using nutrients naturally will be organised at 1,500 primary schools nation-wide. More than 1.5 million students will benefit from these activities. 

Dutch Lady brand has pursued the goal of providing high-quality, nutritious dairy products to bring good health to consumers, especially from the younger generations, during its 150 years in the global market. — Photo courtesy of the company

Moreover standard playgrounds will be built at 65 schools. Contests to learn about getting balanced nutrition and to dance and activities to improve physical health will be held. 

Thái Văn Tài, head of the department of primary education, said: “The major goal of educational reform is to train people comprehensively. This means that children are taught academic knowledge and physical activities. Physical education has been paid attention to and nutrients are the elements that play an important role in building health."

"We appreciate the participation of the corporation in undertaking programmes to improve the physical health for Vietnamese. 2020-21 will be the first year when the new national training programme for first grade and the “For Vietnam to Leap Forward and Reach Higher” programme will be carried out," Tài said.

Berend van Wel, managing director of FrieslandCampina Việt Nam, said that the long-term strategic co-operation programme which FrieslandCampina Việt Nam, through its Dutch Lady brand, signed with the Ministry of Education and Training is one of three main focuses in its mission ‘For Vietnam to Leap Forward and Reach Higher’ to mark 25 years of operations by FrieslandCampina in Việt Nam. 

With its philosophy of ‘Bring Up From Nature’ and presence of nearly 150 of years in the global market, Dutch Lady has pursued a goal of providing high-quality and nutritious dairy products to bring a healthy life to consumers, especially young ones. — VNS