Representatives of Facebook, Ministry of Planning and Investment and delegates officially launched Vietnam Immense MV on Wednesday. — Photo courtesy of Facebook

HÀ NỘI — Facebook, in collaboration with the Ministry of Planning and Investment, launched the "Proud Việt Nam" project, including the "Immense Việt Nam" music video, which aims to promote interest in Việt Nam’s tourism development.

The “Proud Việt Nam” project also aims to promote domestic and foreign tourism in Việt Nam and is expected to be a source of national pride for the Vietnamese people in response to the Prime Minister's call for post-COVID-19 economic and tourism promotion.  

The launch on Wednesday also marked the start of the “Immense Vietnam” fanpage which showcases Việt Nam’s natural beauty and rich cultural identity – a destination that lends itself perfectly to tourism and business alike.

The “Immense Việt Nam” music video made its debut with the participation of Vietnamese artists including singer Minh Hằng, supermodel Hoàng Yến, actor Liên Bỉnh Phát and other stars who bring with them a wave of optimism that showcases the best of Việt Nam. The video was directed by internationally-renowned Japanese Brazilian director Mauricio Osaki. 

“With tens of millions of users in Việt Nam, Facebook is well aware of its responsibility to help contribute to positive messages that will support Việt Nam during its economic recovery. We are honoured to cooperate with the Ministry of Planning and Investment and other partners to implement the programme "Proud Việt Nam" to help promote Việt Nam's beautiful image to the world. The programme continues to demonstrate Facebook's commitment to promote the economy in general and the tourism industry in particular, based on the power of digital media,” said Nguyễn Ánh Nguyệt, Country Head of Vietnam Public Policy, Facebook.

“As a business enterprise in the field of tourism, we understand the difficulties of the industry and the post-pandemic COVID-19 businesses. This is a golden time to promote the image of ‘Việt Nam - A safe destination’ to everyone," said Lê Đắc Lâm, CEO VnTrip.

The event "Proud Việt Nam" is in the #fb4Economy pillar of the “Facebook for Vietnam” campaign, one of Facebook's key programmes in Việt Nam in 2020. #Fb4Economy includes a series of programmes that aim to contribute to the country’s business community, especially small and medium enterprises, to help Việt Nam’s economic recovery after COVID-19. — VNS