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Ministry warns about impersonation of national branding programme

Update: February, 21/2020 - 14:46


Vinamilk products were among products honoured by the Việt Nam national branding programme. — VNA/VNS Photo Quỳnh Trang

HÀ NỘI – The Ministry of Industry and Trade has warned about the impersonation of the Việt Nam national branding programme for the purpose of fraud.

The ministry said that the national branding programme secretariat recently received information that some organisations were impersonating members of the secretariat to approach firms and ask them to register and provide support to the programme.

The secretariat stressed it did not authorise, coordinate or allow any organisations or individuals to represent the Việt Nam national branding progammes in providing consultancy and support to firms in registering for the programme.

Firms who were interested in the programme could contact the secretariat for detailed instructions at: Việt Nam national branding programme, the Việt Nam Trade Promotion Agency, the Ministry of Industry and Trade – No 20, Lý Thường Kiệt Street, Hoàn Kiếm District, Hà Nội (Tel: +84 24 39347628 (ext. 70, 71, 72, 76, 77,178) email:, and website:

The national branding programme was ratified from 2003 with an aim to develop Việt Nam’s image as a country of high-quality products and services to contribute to boosting trade and national competitiveness.

The seventh ceremony to honour firms with products selected by the programme was expected to be held in the fourth quarter of this year. Registrations for evaluation of products by the programme must be before the end of March. VNS

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