Visitors buy oranges at a booth in the Vinh Oranges and Nghệ An Specialities Week which opened on Tuesday evening at Big C Thăng Long supermarket in Hà Nội. — VNS Photo Mai Hương

HÀ NỘI – Orange lovers will be able to indulge in the Nghệ An Orange and Specialties Week, which opened on Tuesday evening at the Big C Thăng Long supermarket in Hà Nội.

More than 90 booths of enterprises, cooperatives and farms from Nghệ An Province are displaying their specialties, especially Vinh oranges and orange-related products.

Vinh orange, which is famous for its juicy and sweet taste, is known as a specialty of the central province. This is the first time the provincial People’s Committee has cooperated with Big C Thăng Long to introduce its specialties to Hà Nội – the second biggest market nationwide.

Thái Thanh Quý, chairman of the provincial People’s Committee, said Nghệ An is the largest province in the country with diversified topography which is suitable for growing many fruits. 

Apart from Vinh oranges, the province has other specialty products such as pineapples, passionfruit, guava and grape, along with livestock including goat, chicken, fish and squid.

“Nghệ An Province pays special attention to trade promotion, trying to bring the province's quality products to domestic markets, of which Hà Nội. is one of the most promising markets for our products, especially Vinh oranges,” Quý said in his opening remarks.

He highlighted the event as an opportunity for the province’s agricultural enterprises to connect with partners in Hà Nội and neighbouring provinces, seeking business opportunities to promote safe and high-quality agricultural products of their localities, especially to modern retail channels like supermarkets and trade centres, as well as exporting to foreign markets.

Representative of Central Retail said in 2019, nearly 700 tonnes of agricultural products from Nghệ An Province were consumed at Big C and Go! Vietnam supermarkets nationwide.  

With clear geographical indication and traceability stamps, products such as oranges and chayote grown on sand have seen impressive sales numbers, the representative said.

To promote sales during the programme, Big C is offering prices of only VNĐ36,900 (US$1.60) for one kilo of Vinh oranges, 17 per cent lower than the market price of VNĐ44,900/kg.

The event closes on Saturday. — VNS