Delegates cut the ribbon to open the "Week of Đồng Tháp Specialities in HCM City 2019"at Big C An Lạc on Friday. — Photo courtesy of Big C

HCM CITY — The "Week of Đồng Tháp Specialities in HCM City 2019", which opened at Big C An Lạc in HCM City's Bình Tân District on November 8 and will run until Sunday, aims to expand the consumption market of the province's specialities.

Organised by the Đồng Tháp Province's People’s Committee in collaboration with Big C An Lạc of Central Retail Việt Nam, the event features 40 booths set up by about 50 businesses, cooperatives, and production and trading establishments in the province.

The first edition of the event introduces consumers the province’s typical agricultural products and foodstuffs that meet safety standards, and products with high export potential.

The products are divided into three groups: fresh agricultural products such as mango, longan, orange, tangerine, lotus, plum and lemon; processed products such as rice-based products, products made from fruits and vegetables (dried fruits, lotus and custard apple, and candied fruits) and fish oil; and handicraft products from craft villages such as dried lotus flowers, confetti, essential oil, shawls, handicraft boats and others.

The event also includes a meeting between the province’s producers, cooperatives and production households and Big C’s purchasing department; training on conditions and standards to bring products to Big C supermarket system; and signing of co-operation agreements between Big C and provincial producers, co-operatives and farmer households on the promotion and consumption of the province’s safe agricultural products at Big C supermarket systems across the country.

Customers have a chance to enjoy the province’s famous art performances, cultural activities and cuisines at the event.

In addition to Big C An Lạc, Đồng Tháp’s speciality products are also being introduced and promoted at 37 Big C and Go! supermarkets across the country until November 12.

Speaking at the event, Phạm Thiện Nghĩa, deputy chairman of Đồng Tháp People’s Committee, said: “Đồng Tháp expects that the event will help cooperatives, cooperative groups, clubs, businesses, production establishments and households in the province to understand the tastes of consumers in HCM City and customers at Big C supermarket nationwide.

“As part of the framework of the event, our businesses and cooperatives learn about the standards, specifications and methods of bringing goods to the Big C supermarket system, and how to provide long-term supply of goods to Big C. From that, they can create appropriate production and trading plans.”  

Phan Hải Hòa, Big C, GO! director in the southern region, said: “The week is part of a series of programmes in which Big C cooperates with ministries and localities to support advertising, stimulate demand, and create added value and build brands for Vietnamese agricultural products.” — VNS