The country's top brands were honoured at the first edition of the Việt Nam Brands Forum. — Photo courtesy of the organiser

HÀ NỘI — Vietnamese enterprises need good trademarks to succeed in the global market, according to Lê Doãn Hợp, former minister of Information and Communications.

He joined other branding experts at a conference held early this week to discuss promoting Vietnamese brands to the world at the first edition of the Việt Nam Brands Forum.

The event, organised by Thương Hiệu Và Pháp Luật (Brand and Law) newspaper with the support of the Ministry of Industry and Trade and the Việt Nam Association of Artisans and Trademarks, aims to celebrate Vietnamese National Trademark Day (April 20).

Hợp said a good product can go out of fashion but a good trademark will live forever in the hearts of consumers.

“Vietnamese enterprises have many opportunities when many international commercial agreements are signed. With free trade agreements (FTAs), Việt Nam has a chance to export products to more than 100 countries.”

Hợp stressed that the good and sustainable quality of products will help Việt Nam build a strong position in the world market.

Lê Ngọc Dũng, chairman of the Việt Nam Association of Artisans and Trademarks, member of the Việt Nam Fatherland Front Central Committee, said brands in cuisine and handicrafts are the strong points of Việt Nam internationally.

“Beside the tangible value (quality of the products), we can use the intangible values of the products such as origin, culture and heritage to promote them,” said Dũng.

“The boom of information technology helps enterprises introduce their products however it hides many risks. For example, a brand existing for 10-20 years can face a crisis when someone posts negative opinions on social networks."

During the ceremony, the forum honoured the top 50 brands with nobility and good quality selected from 500 Vietnamese brands. — VNS