HCM CITY – Retailers nationwide, including fashion companies, restaurants, service providers and online shopping platforms, are offering attractive promotion programmes for women on International Women’s Day, which falls on March 8.

As one of the companies that launched promotion programmes early for Women’s Day, Global Link Corporation, the owner of Runway fashion store chain and Tavola Restaurant announced they will have a special programme for their clients who use their service on Women’s Day.

From the beginning of this month until March 8, customers buying products at Runway stores will receive a gift. All women at tables at Tavola, the Italian restaurant in HCM City, will enjoy 15 per cent off their bill. An extra 5 per cent off will be counted if they book the table before 8 March.

A representative from Global Link told Việt Nam News that every year the company often organises special promotion programmes on this special day to honour women in the country and to attract more clients.

The Phú Nhuận Jewelry Joint Stock Company has launched a programme You Are My Sunshine to welcome the day as a thank you to women.

Huỳnh Văn Tần, foreign relations director of the company, said that up to March 10 the company would apply a discount of 12 per cent on selected products.

A lucky draw will also be organised to select customers with the six biggest prizes worth one tael of gold each. Customers with bills of VNĐ5 million (US$225) or more will also receive a gift.

Meanwhile, Sài Gòn Jewelry Company Ltd (SJC) is offering a discount of 10 per cent on all jewelry products. Many other gifts will be sent to clients on the occasion.

This year, the promotion race among retailers and company has seen participation from banks, with a number of them launching attractive programmes.

For instance, the Orient Commercial Joint Stock Bank (OCB) is offering all female customers who open saving accounts up to March 15 an extra 0.2 per cent on the interest rate.

If they have transactions with the bank during this time, female customers will also receive many gifts. Owners of OCB bank cards will receive promotions from mobile applications like Grab, Leflair.vn and other services.

Sacombank is offering vouchers to buy flowers or cosmetics. Female customers will  receive a preferential interest rate of up to 8 per cent per year if they have savings at the bank.

Many other programmes will be applied to company executives who are women.

Online shopping

As e-commerce is developing in the country, many clients are choosing online products rather than going to physical stores. Seeing the demand, online shops have also raced to introduce promotions to attract customers.

Many websites like tiki.vn, shopee.vn, sendo.vn and lazada.vn have introduced promotions in which the online platform co-operates with merchants to reduce prices or give presents to customers.

Shopee.vn has partnered with L’Oréal for the launch of the debut regional super brand day on Shopee.

In celebration of women and sharing beauty for all, Shopee users across seven countries will be treated to an exclusive range of deals from the top three women’s internationally favorite L’Oréal brands – L’Oréal Paris, Maybelline New York, and NYX Professional Makeup.

Themed “Women’s Day, Live Your Beauty”, the programme runs from March 5-8, and will feature unbeatable L’Oréal offers, exclusive first launches, and giveaways via the L’Oréal Official Store on Shopee Mall.

Lazada.vn, meanwhile, is offering programmes for women and mothers. Amateur sellers who open shops on Facebook are also offering many promotions to get more customers.

The International Women’s Day this year falls on a weekend so a boom in purchases is expected, with many retailers prepared for the day. – VNS