HÀ NỘI — More than 60 per cent of Vietnamese consumers gave priority to buying domestically-produced goods and 54 per cent would recommend their relatives and friends to purchase made-in-Việt Nam products.

The information was released at a meeting in Hà Nội on Sunday to review the “Vietnamese Goods Identification – Proud of Vietnamese Goods” programme. 

Up to 92 per cent of Vietnamese people were of aware of the programme, showing that Vietnamese goods had gained a firm foothold in distribution channels at more than 9,000 shops nationwide, the meeting heard.

Speaking at the opening ceremony, Deputy Minister of Industry and Trade Đỗ Thắng Hải said it was the fourth consecutive year the programme had been held to raise public awareness of producing, distributing and consuming Vietnamese goods. 

Launched at the beginning of this year, the programme had met its targets by promoting Vietnamese consumer goods to millions of customers, he said, adding that support had been provided for Vietnamese firms to access proper banking, infrastructure and technological solution services, thereby improving their competitiveness. 

He said the Vietnamese Goods Development Partners’ Conference held in HCM City on October 11 attracted nearly 400,000 businesspeople, including CEOs of leading Vietnamese enterprises, global suppliers and local suppliers of equipment, materials and specialties. 

In addition, conferences to promote Vietnamese goods in industrial and processing zones in Quảng Ninh and Cần Thơ had also created a bridge between businesses and millions of workers in many localities. 

Hải said the ministry would continue holding activities to realise Decision No 634/QĐ-TTg dated April 29, 2014 on approving the domestic market development project in combination with the campaign “Vietnamese People Prioritise Vietnamese Goods”. 

Ngô Sách Thực, vice president of the Việt Nam Fatherland Front Central Committee, praised the ministry for building Vietnamese consumption and helping to increase produce quality to meet domestic and export demand. 

The ministry had also promoted the programme via social media, attracting millions of consumers, he said. 

He urged the ministry to help enterprises improve the competitiveness of their products and services as well as deliver commitments to protecting consumer interests and building a national trademark for Vietnamese goods. — VNS