|The BrandLaureate award ceremony held in Việt Nam in 2017. - File Photo|Viet Nam News
HÀ NỘI — The Asia Pacific Brands Foundation on Thursday announced that the BrandLaureate awards honouring the best brands this year will be held in November in Hà Nội.
BrandLaureate was first presented in Việt Nam in 2017, honouring 40 brands and personalities of Việt Nam, including Vietcombank, Vinamilk, Keppel Land Việt Nam, Lotte Việt Nam, RMIT Việt Nam and An Phuoc Garment – Embroidery.
This awards are presented in a number of countries to recognise strong brands and excellent branding based on criteria such as brand strategy, culture, communication, creativity and effectiveness.
The Asia Pacific Brand Foundation, founded in 2005, is a non-profit organisation dedicated to developing brands in a myriad of business backdrops. — VNS