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| Sông Mã longan on display at Lotte Mart Ba Đình in Hà Nội as part of the Sơn La Longan and Safe Farm Produce Week being held there from August 20 to 26. — Photo Courtesy of Lotte Mart |
Viet Nam News
HÀ NỘI — The Sơn La Longan and Safe Farm Produce Week at Lotte Mart Ba Đình in Hà Nội seeks to introduce and promote the consumption of safe agricultural produce, especially longan, from Sơn La Province.
The event features many of the province’s typical products such as Sông Mã branded longan, soursop, avocado, persimmon, banana, red dragon fruit, which are produced or distributed by businesses and co-operatives in Mộc Châu, Yên Châu, Mai Sơn, Sông Mã, Mường La, and Thuận Châu districts.
Last year, the National Office of Intellectual Property granted the province trademark registration for Sông Mã longan.
The province has 15 safe longan production areas with a total annual output of over 4,000 tonnes, half of it to VietGap standards and 500 tonnes getting exportation codes for selling to the US, Australia, Japan, South Korea, and ASEAN members.
Bùi Mạnh Hải, managing director of Lotte Mart Vietnam for the northern and central regions, said at the current price of VNĐ24,900 (US$1) per kilogramme for longan, his supermarket would strive to promote consumption of Sông Mã longan in Hà Nội.
After this week the longan would continue to be sold at all of Lotte Mart’s stores nationwide, he said, adding that the supermarket is looking for distributors of safe agricultural products, especially brands.
Organised by the Sơn La People’s Committee and Department of Planning and Investment and Lotte Mart, the event will go on until August 26. — VNS
