Wednesday, October 16 2019


Bakery feels over the moon after US export deal

Update: August, 08/2018 - 09:00
Kao Siêu Lực, general director of ABC Bakery, introduces the new varieties of moon cakes it will sell for the Mid-Autumn Festival next month. — VNS Photo
Viet Nam News

HCM CITY — The Asia Bakery and Confectionery Pte.Ent, known as ABC Bakery, has wrapped up export procedures for its first container of moon cakes (60,000 moon cakes) to be shipped to the US to be sold at supermarkets there.

Speaking at a press briefing in HCM City on August 7, Kao Siêu Lực, the company’s general director, said the consignment comprises mainly tiramisu and lotus seed cakes with pandan leaves.

If the demand is good, his company would increase its exports, he said.

At home it makes cakes for 22 five-star hotels and large bakeries with their names and logos, he said.

It would supply at least 2.5 million cakes (500 tonnes) for the Mid-Autumn Festival next month, including new varieties made with imported Singaporean barbecue meat, lotus and chia seeds and dried apricot, lotus seeds and cranberry, and lava-custard filling, he said.

The company sold two million last year, he said.

ABC Bakery supplies bread and cakes to major fast food chains and coffee shops, which accounts for 35 per cent of its revenues.

Its pastry exports have increased significantly, with more than 60 containers exported to Japan so far this year, he said.

After investing US$4 million in plants in HCM City, the company is building two more in Đà Nẵng and Nha Trang cities, which are expected to be ready by the end of this year, at a cost of about VNĐ50 billion ($2.14 million), he said.

It has 35 bakeries and plans to open 40 more next year, he said.

Last year it had revenues of $20 million, he added. — VNS

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