|Contestants in the 2017 Vietnam Young Spikes. VNS Photo|
HCM CITY — Vietnam Young Spikes, a marketing and communication competition for companies and students, returns to Việt Nam with the theme "Glorify Vietnam" this year.
Six winners in three categories -- digital, integrated and media – will go on to compete in the Young Spikes Competition at the Spikes Asia Festival to be held in Singapore next September.
The organiser said the briefs would be given out online via live stream on the AIM Academy Youtube channel.
After that, each team of two people has 48 hours to complete their submissions.
This year the jury members are from the most prestigious names in the marketing and communication industries such as Ogilvy, Le Media, Leo Burnett, Buzzmetrics, Google, and Mindshare.
There will be separate contests for industry practitioners and students with a gold, silver, and bronze on offer in each of the three categories. But there will be no media category for students.
AIM Academy will also give away the Most Winning University and the Most Winning Agency awards to those with the most winning contestants across five seasons.
Spikes Asia is the oldest and most prestigious event in marketing and communications in the Asia-Pacific.
Every year it attracts more than 1,800 contestants from 35 countries.
Last year, for the very first time in a regional competition, Vietnamese representatives won a silver medal in the digital category.
Vietnam Young Spikes is open for registration from now until August 10. — VNS