HCM CITY — The eighth annual "Green Products Consumption Campaign”, which seeks to improve people’s awareness of environmental protection, will be organised in June with several activities and projects carried out in the city, the organisers announced on Wednesday.

The campaign, organised by Sài Gòn Giải Phóng newspaper, the Departments of Industry and Trade and Natural Resources and Environment, and Saigon Co.op – which owns Co.opmart supermarket chain -- will call on people to consume more environment-friendly products and encourage businesses to increase their responsibility towards the community and the environment.

This year the campaign will include the Khu Phố Xanh (Green residential area) project, which targets inculcating an eco-friendly lifestyle and consuming products made by environment-friendly businesses.

The Green Brand for Community project will be another highlight of the campaign, aiming to help the community identify green and eco-friendly products through a smart phone application.

There will also be a programme to promote consumption of green products at Co.opmart supermarkets from June 3 to 25.

The organisers have printed 4,000 “green consumption coupons” to gift to communities to help identify and prioritise green products.

Saigon Co.op’s retail chains will also gift “green consumption coupons” to customers buying for VNĐ200,000 and above.

They will also co-operate with green businesses to run promotions to increase consumption of products made by environment-friendly businesses.

Besides, the organisers will encourage consumers to use environment-friendly bags and take part in environment protection activities at Co.opmart stores. 

Nguyễn Thành Nhân, general director of Saigon Co.op, said sales of green products had increased by 40-60 per cent at Co.opmart supermarket during the campaign.

Phùng Ái Vân, a representative of the organisers, said the campaign has proven to effective by significantly raising people’s awareness of environmental protection.

More than 70,000 volunteers have taken part in the campaign since it began in 2010, she said.

A ceremony will be held at the Youth Cultural House on Phạm Ngọc Thạch Street in District 1 on June 3 to officially open the 2017 Green Product Consumption Campaign. — VNS