AEON Vietnam implements multiple initiatives to support budget household amid price fluctuations. — Photo courtesy of the company

HCM CITY — Amid recent fluctuations in fuel prices, which have increased pressure on daily living expenses, AEON Vietnam is implementing the “Stable Price – Supporting Household Budget” campaign throughout April 2026.

Through efforts to maintain stable prices for essential products, AEON Vietnam aims to support customers in managing household budgets, ensuring peace of mind in shopping, and maintaining quality of life.

The campaign is deployed across AEON Vietnam’s nationwide network of General Merchandise Stores & Supermarkets (GMS) and Super Supermarkets (SSM). Through its commitment to price stability, AEON Vietnam aims to serve as a reliable partner, helping customers better plan their spending, enjoy a worry-free shopping experience and sustain their daily quality of life.

The “Stable Price – Supporting Household Budget” campaign commits to maintaining stable prices for 30 consecutive days nationwide across all GMS & SSM. The product assortment focuses on daily essentials, including fast-moving consumer goods such as rice, detergent, tissue, beverages, and more. In addition, bulk purchase promotions are offered to help customers optimise household expenses.

Through these initiatives, AEON Vietnam supports customers in maintaining stable spending, managing daily living costs effectively, and balancing household budgets with confidence.

The “Happy Wednesday” programme is implemented weekly by AEON Vietnam every Wednesday. — Photo courtesy of the company

Ms. Trần Thu Quỳnh, Senior General Manager of North & Central Area MD of AEON Vietnam, said: “With our philosophy ‘everything we do, we do for our customers,’ all decisions at AEON are made to maximise customer benefits. In a challenging economic environment, this commitment is reflected even more clearly through our continuous efforts. AEON Vietnam prioritises stable supply, maintains reasonable pricing in the long term, and supports customers in managing daily living costs, contributing to a stable and peaceful life for every family.”

In parallel, AEON Vietnam continues to implement the long-running “Everyday Low Price” programme, which has been maintained for many years. The product assortment is periodically updated and selected based on three criteria: Stable pricing commitment, Product variety and Essential daily items from trusted brands.

Additionally, the “Happy Wednesday” programme is held every Wednesday, offering attractive promotions on fresh vegetables and essential food items, including frozen products and dairy. Through these weekly offers, customers can optimise meal costs while maintaining nutrition quality, contributing to stable household spending and improved daily living. — VNS