A textile and garment plant in HCM City. Importers are currently more likely to place small orders to be delivered rapidly. — VNA/VNS Photo

HCM CITY — While Việt Nam’s textile and garment industry is recovering, it is facing new challenges such as customers preferring small, rapid orders and labour shortages, experts have said.

Speaking at a ceremony held to globally launch the Arus overlock machine from China-based Jack Technology in HCM City on June 16, Nguyễn Thị Tuyết Mai, deputy general secretary of the Việt Nam Textile and Apparel Association, said though businesses have large orders, they are facing new challenges.

For instance, customers are more likely to place low-priced small orders with quick turnaround times or demand a more diverse range of products to choose from.

Markets such as the EU and the US have strict requirements in terms of green production, she said.

The industry is also facing a labour shortage, needing around 500,000 people for manual labour, managerial and designing roles.

She said Vietnamese businesses need to streamline their operations, adopt new technologies and apply automation to enhance quality and be able to fulfil small orders.

According to Jack Technology, when textile and garment customers are placing small orders with rapid deadlines, businesses stuck with old production methods will struggle.

Trần Chí Gia, director of Meko Garment Joint Stock Company, said his buyers are more likely to pay less for manually produced items, and his company has problems hiring young workers while the productivity of older employees is slowly falling.

His business is focusing on upgrading production, replacing old technologies with new, automating, and investing in product design to help it fulfil small high-value orders.

Vũ Đức Giang, chairman of the Việt Nam Textile and Apparel Association (VITAS), said the industry targets exports of around US$44 billion in 2024. As of the end of May, it had already exported over $15.8 billion worth, up 4.3 per cent year-on-year, he said.

This was owed to large markets such as the US and Europe being able to control inflation, driving up demand, he said.

Việt Nam’s textile and garment businesses have also been proactive in diversifying markets and finding new customers. — VNS