In 2025, Kaspersky's business continued to expand against the backdrop of an evolving cyberthreat landscape, with the average daily number of malicious files detected by the company reaching 500,000. In Việt Nam, this changing threat landscape is reflected in strong business performance and surging demand for advanced cybersecurity solutions, particularly Threat Intelligence, as organisations shift towards more proactive and intelligence-led defence strategies.

Kaspersky continued to strengthen its B2B business, with sales of its B2B product portfolio increasing 16 per cent year-on-year. The company recorded growth across both the enterprise segment (up 21 per cent YoY) and small and medium-sized businesses (SMBs) (up 7 per cent YoY).

Notably, non-endpoint solutions — products designed to protect infrastructure beyond traditional endpoints — significantly outpaced endpoint solutions, recording growth of 29 per cent YoY compared with just 1 per cent for endpoint products. This global momentum is also reflected in Việt Nam, where demand for enterprise and non-endpoint security solutions continues to grow.

Introduced in early 2024, Kaspersky Next, the company's flagship B2B product line, continued to gain momentum, with sales rising 158 per cent year-on-year. The solution provides organisations with enhanced visibility, detection and response capabilities to address increasingly complex cyberthreats. In 2025, the product line was expanded with two cutting-edge solutions — Kaspersky Next XDR Optimum and Kaspersky Next MXDR Optimum, specifically designed for small and medium-sized businesses.

In Việt Nam, the Kaspersky Next product line recorded exceptional growth of 267 per cent YoY, reflecting accelerating demand across both enterprise and SMB segments. This strong performance highlights a clear shift towards integrated, intelligence-driven cybersecurity frameworks, as Vietnamese organisations increasingly prioritise advanced detection and response capabilities to counter more sophisticated cyberthreats.

Globally, Kaspersky's strategic corporate products continued to deliver strong performance, with its AI-powered Kaspersky SIEM solution recording 30 per cent YoY growth. Kaspersky Threat Intelligence also maintained solid global growth of 18 per cent YoY, reinforcing its position as a key component of modern cybersecurity strategies.

In Việt Nam, Threat Intelligence is gaining momentum, with sales increasing 401 per cent YoY. This sharp growth reflects a broader shift among organisations towards proactive, intelligence-led cybersecurity, as businesses seek to detect threats earlier, gain deeper visibility into threat actors and strengthen their overall cyber resilience.

Kaspersky's B2C business maintained a strong global presence, including across the Asia-Pacific region, supported by steady demand for consumer cybersecurity solutions. In Việt Nam, the B2C business posted strong growth of 37 per cent in 2025.

The B2C business also reached a new milestone in 2025, expanding its global consumer base to 70 million unique users while increasing its subscription-based customer base by 4 per cent. The company further strengthened its consumer portfolio with solutions including Kaspersky eSIM Store, Kaspersky VPN Secure Connection and Kaspersky Premium, addressing evolving connectivity and digital security needs. These solutions continue to earn users' trust through strong performance and reliable protection, supporting safe and seamless digital experiences worldwide.

"Việt Nam is reaching a turning point where cybersecurity is becoming a core part of business strategy rather than a standalone function. The strong growth in Threat Intelligence reflects a shift towards more informed, risk-based decision-making, as organisations place greater emphasis on anticipating threats and protecting critical assets. At the same time, evolving data protection requirements are driving a more structured approach to governance and accountability.

In this context, Kaspersky is focused on supporting organisations in Việt Nam by enabling intelligence-driven security operations and working closely with local partners to strengthen the country's cybersecurity ecosystem," said Ngo Tan Vu Khanh, Country Manager for Việt Nam at Kaspersky.

Kaspersky continues to invest in markets with strong growth potential, with Việt Nam playing an increasingly important role in its regional strategy. In 2025, the company strengthened its presence in the country by appointing a Country Manager and opening a new office to drive local business growth and expand partnerships. This reflects Kaspersky's long-term commitment to supporting organisations in Việt Nam as they navigate an increasingly complex cybersecurity landscape./.