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Robert Willett has become a member of Vua Nệm Company's executive committee. Photo Vua Nem Company.

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Bob, as Robert is shortened in the western world, brings 15 years of operating experience in Việt Nam and more than 30 years in Asia including Thailand, Cambodia, Indonesia, Singapore, China, and the UAE.

He has significant international operating experience in the retail multichannel and technology sectors.

Initially holding the role Executive Vice President (EVP) of BestBuy Operations, he went on to become the CEO of BestBuy International where he oversaw the development of the company’s thriving US mobile business.

He also led BestBuy’s partnership with Carphone Warehouse, the largest mobile phone retailer in Europe, where he was the chairman from its inception of the partnership until his retirement in January 2010.

Bob has a passion for delivering a superior customer experience.

He has significant international operating experience in corporate strategy, business transformation, procurement and supply chain management, brand positioning, CRM, digital marketing and change management, technology transformation, customer segmentation, and optimising delivery of shareholders’ returns through result-driven organisation.

Nghĩa Nguyen, chairman of Vua Nệm, said: “Willett is one of the most successful and respected leaders in business that I have ever met. His solid experience and analytical approach in bringing transformation to the world’s most dynamic and rapidly evolving environment in retail and his long track record of leading innovative and diverse teams around the world will add great value to our company and citizens of Việt Nam based on his 13 successful years on the Board of MWG.”

Vua Nệm is the leading retailer of sleep solutions in Việt Nam. Established in 2007 with its first store in Hanoi, it now has approximately 160 stores across the country.

Vua Nệm is in relentless pursuit of a well-being mission for all its customers by focusing on providing healthy sleep solutions.