Due to the fourth wave of COVID-19 hitting the country, many if not all scheduled shows have been cancelled or put on hold. This has caused a major headache to media and advertising agencies nationwide who are seeing a huge dent in revenue due to the pandemic.
The exhibition industry is expected to start recovering by the middle of next year and rebound in 2022 if the Covid-19 pandemic is brought under control in the next few months, industry insiders said.
Exchange efficiency is a crucial constituent element of the success of an exhibition, enhancing trade promotion and encouraging businesses to participate more and more in exhibition activities. Nguyễn Thu Hồng, Deputy General Director of Việt Nam National Trade Fair & Advertising Company (VINEXAD) share insights of exhibition organisation with Việt Nam News.
HCM City has the potential to become a leading MICE (Meetings, Incentives, Conventions and Exhibitions) tourism centre in ASEAN, international experts said at a seminar held in the city on Wednesday (Sept 6).
The Vietnam Saigon Textile and Garment Industry/Fabric and Garment Accessories Expo (Saigon Tex 2017) that will showcase high-end machinery and equipment and feedstock for the textile and garment industry will be held in HCM City next month.