For villagers, weaving with 'tế' fern is not just a way to earn a living. It is a link between past and present, holding together the pride and memory of generations.
For the Khmer community in the Mekong Delta province of An Giang, the Bảy Núi Ox Racing Festival is a cherished cultural tradition, and its ox jockeys are the proud guardians of a heritage passed down through generations.
For the first time in decades, the red-brown sails of traditional three-plank sailing boats are once again catching the wind over Hạ Long Bay, reviving a maritime tradition long thought to have disappeared.
The Mekong Delta province of Đồng Tháp is accelerating digital transformation across its tourism sector, using smart technologies ranging from QR codes and virtual reality tours to AI-powered services to enhance visitor experiences and attract a record 4.7 million visitors in the first half of 2026.
Việt Nam's strength lies in its diversity of flavours, but the opportunity is to translate that into repeatable, high-quality formats that can expand both regionally and internationally.
Net fishing has been passed down through many generations here, providing fresh seafood for local families while supplementing their incomes.
Traditional arts are often seen as relics of the past. At Cadao Collective in Hà Nội, however, water puppetry, xẩm and ca trù are being reimagined for today's audiences without losing their cultural soul.
For generations, the sedge mat has been a familiar presence in Vietnamese homes. Today, the tradition continues, with skilled hands and modern machinery working together to keep the craft alive.
Long Phước is best known for its role in preserving and promoting traditional Vietnamese martial arts. Historically, monks practised martial arts to maintain physical fitness and safeguard ancient techniques.
Preserving centuries of knowledge about history, beliefs, religion and community life, ancient Chăm manuscripts reflect the Chăm people's creativity, cultural exchange and distinctive traditions of knowledge transmission.
Following its merger with Bà Rịa-Vũng Tàu and Bình Dương provinces, the expanded city is poised to reshape its tourism identity by bringing urban and coastal experiences together as a single destination.
Located in Diên Hà Commune, Hưng Yên Province, Văn Quan is known for its traditional black incense, a product closely tied to the spiritual practices of the Vietnamese people.
Beyond enriching audiences' artistic experiences, the trend is enhancing the capital city’s global profile, fostering the growth of its cultural industries and strengthening Hà Nội’s position as an emerging hub for international cultural exchange.
As HCM City seeks new engines of growth, museums are increasingly being repositioned as catalysts for the creative economy, combining digital innovation, heritage experiences and night-time tourism to support the city’s ambitious development goals.
Every handcrafted drum produced in Bình An Village, Tân Trụ Commune in Tây Ninh Province, carries more than sound. It preserves generations of craftsmanship, cultural memory and the enduring traditions of rural Việt Nam.
The spirit of Resolution 80, issued in January 2026 by the Communist Party of Việt Nam, has opened up a new approach: viewing heritage, including folk culture, not only as a legacy to safeguard, but also as a resource for developing cultural industries in the contemporary age.
In a modest classroom in Hồ Chí Minh City’s Phú Thọ Ward, autistic children and young adults are learning more than arts and crafts.
While modern development continues to reach the valley, the traditional stilt houses of Bình Chuẩn remain far more than architectural landmarks. They are living expressions of the Thái people's relationship with nature, community and tradition.
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