Digital transformation gives Đồng Tháp tourism a boost

The Mekong Delta province of Đồng Tháp is accelerating digital transformation across its tourism sector, using smart technologies ranging from QR codes and virtual reality tours to AI-powered services to enhance visitor experiences and attract a record 4.7 million visitors in the first half of 2026.

Reimagining heritage for a new generation

Traditional arts are often seen as relics of the past. At Cadao Collective in Hà Nội, however, water puppetry, xẩm and ca trù are being reimagined for today's audiences without losing their cultural soul.

Vũ Hạ keeps sedge mat craft alive

For generations, the sedge mat has been a familiar presence in Vietnamese homes. Today, the tradition continues, with skilled hands and modern machinery working together to keep the craft alive.

Gia Lai pagoda keeps martial arts alive

Long Phước is best known for its role in preserving and promoting traditional Vietnamese martial arts. Historically, monks practised martial arts to maintain physical fitness and safeguard ancient techniques.

Ancient Chăm manuscripts face race against time

Preserving centuries of knowledge about history, beliefs, religion and community life, ancient Chăm manuscripts reflect the Chăm people's creativity, cultural exchange and distinctive traditions of knowledge transmission.

HCM City utilises new coasts for tourism goals

Following its merger with Bà Rịa-Vũng Tàu and Bình Dương provinces, the expanded city is poised to reshape its tourism identity by bringing urban and coastal experiences together as a single destination.

Black incense village keeps the flame alive

Located in Diên Hà Commune, Hưng Yên Province, Văn Quan is known for its traditional black incense, a product closely tied to the spiritual practices of the Vietnamese people.

Hà Nội a rendezvous for art lovers

Beyond enriching audiences' artistic experiences, the trend is enhancing the capital city’s global profile, fostering the growth of its cultural industries and strengthening Hà Nội’s position as an emerging hub for international cultural exchange.

Bình An drums preserve the heartbeat of tradition

Every handcrafted drum produced in Bình An Village, Tân Trụ Commune in Tây Ninh Province, carries more than sound. It preserves generations of craftsmanship, cultural memory and the enduring traditions of rural Việt Nam.

Folk heritage offers ‘gold mine’ for cultural industry growth

The spirit of Resolution 80, issued in January 2026 by the Communist Party of Việt Nam, has opened up a new approach: viewing heritage, including folk culture, not only as a legacy to safeguard, but also as a resource for developing cultural industries in the contemporary age.

Ancient Xoan melodies live on in youth

These ancient folk songs, once only heard in village communal houses and temples, are now present and familiar in the school environment, carried on by the young generation of the ancestral land with pride and love for their homeland's heritage.

E-paper