Prime Now, Amazon's ultrafast grocery delivery service, becomes Amazon Fresh in Singapore

December 08, 2020 - 03:39
Prime Now, Amazon's ultrafast grocery delivery service, becomes Amazon Fresh in Singapore

The new and improved ultrafast grocery delivery service, Amazon Fresh, will simplify the shopping experience for Prime members, offer greater selection, and introduce a new Recipes feature on


SINGAPORE - Media OutReach - 8 December 2020 - Amazonannounced today the launch of Amazon Fresh in Singapore on, the newand improved version of the ultrafast two-hour grocery delivery service AmazonPrime Now. Amazon Fresh is free with Prime membership, which offers the best ofshopping and entertainment from Amazon. Amazon Fresh simplifies the shoppingexperience for Prime members, catering to their grocery and general shoppingneeds holistically on and the Amazon Shopping app. WithAmazon Fresh, Prime members in Singapore will enjoy greater selection and exclusiveaccess to shop thousands of chilled, fresh and frozen products, and dailyessentials, at amazing prices. Prime members will also continue to enjoy free, ultrafast two-hour delivery for orders above S$60on Amazon Fresh. In addition, new Prime members can enjoy S$20 off their first Amazon Fresh order* witha minimum spend of S$60 using the code FRESH20. Prime members who want to experience Amazon Fresh can visit:



Left to right: Desktop and mobile app views of Amazon Fresh


"Customers have told us that they lovethe ultrafast, free delivery of Prime Now and we're excited to be able tointroduce a new and improved shopping experience for Prime members with thelaunch of Amazon Fresh in Singapore," said HenryLow, Amazon Singapore Country Manager. "With Amazon Fresh, Prime members willenjoy a one-stop shopping experience on and continue to benefit fromultra-fast delivery, with more grocery supplies, deals and promotions thanbefore. It is still Day 1 for us in Singapore and we are excited tocontinue to roll out new innovations to serve the needs of our customers."


An improved customer shopping experience for Prime members

The Amazon Fresh experience has been designedto offer Prime members a one-stop grocery shopping journey on and the Amazon Shopping app. Newfeatures in the Amazon Fresh shopping experience include: greater selection; recipes;the ability to shop on desktop with; personalized productrecommendations; extended delivery window visibility; and the ability to additems to existing orders. In addition to groceries, Prime members will alsoenjoy access to thousands of Beauty, Baby, Household, Personal Care, Toys andElectronic products. Prime Now will continue to remain available for a limitedtime to give Prime members the time to make the switch.

Fresh local food and recipes for Singapore

Expanding the local selection available withAmazon Fresh, Amazon is collaborating with several local enterprises, likeCultured Greens, Hai Sia Seafood, Kee Song Chicken and Tiong Lian Meats tobring Prime members in Singapore their fresh and local foods from theirfavourite local brands. In addition, Amazon is introducing a new Recipes featurewith Amazon Fresh on Created in collaboration with Barilla, Knorr,Lemnos, Meat Affair, Wolf Blass, and more, Prime members will be able to whipup delicious dishes from popular recipes, including cocktails, with fresh localproduce and ingredients from Amazon Fresh. For more meal-time inspiration,visit:

Thousands of great deals at low prices

To celebrate the launch of Amazon Fresh, Primemembers will enjoy up to 30% off selected products, 2-for-1 deals from selectbrands, gift-with purchase promotions, and seasonal favourites this holidayseason. Amazon Fresh deals available from today until December 31, 2020, willinclude:


December 8 -- 14

o    Save 35% on selected meats from HenTick

o    Save 30% on selected gourmet chilled,fresh and frozen products from Culina

o    Buy 2 add 1 free on selected CatchSeafood products

o    Buy 2 add 1 free on selected 3M Homeand Kitchen products

o    Save up to 50% on beers, wines andspirits from Asia Pacific Breweries; get additional S$5 off with a minimumspend of S$60

o    Save 30% on select products for Health& Personal Care and Household essentials from Unilever (Dove, Lifebuoy) andRB Hyho


December 15 -- 21

o    Buy 1 add 1 free on selected Grain-FedBeef, Organic Lamb, and Sausages from Ryan's Grocery

o    Save up to 30% on Laundry Essentials,Health and Personal Care with brands like Colgate, Corlison, Neutrogena, Nivea,and Greenlife

o    Save up to 30% on Remy Cointreauproducts, with a minimum purchase of any three items

o    Save up to 30% on selected CJ Korean products including Bibigo range of dumplings,gyoza and mandu


December 22 -- 28

o  Buy any two pints fromThe Ice Cream & Cookie Co at S$17.99; Buy 2 Add 1 Free on Cups from The IceCream & Cookie Co

o   Get a free MistralPurifier worth S$69 with minimum spend of S$88 on Nestle products

o    Save 30% on selected products from beloved baby brandsincluding KIDZLOFT, Bloom & Grow, Tommee Tippee, ITOTS

o    Save up to 30% on select Truffle products, Pasta and othersfrom Wholesome Harvest (Retartu, Kitchen & Love, The Daily Crave just toname a few!)

o    Save up to 30% on Skincare & Makeup from Florray


Holidaygifting and gathering without the last minute rush -- ultrafast delivery andextended returns window

Prime members inSingapore can continue to enjoy free, ultrafast two-hour delivery for ordersabove S$60 on tens of thousands of groceries and local favourites via AmazonFresh on, even on Christmas. For Prime members who need that very lastminute Christmas gift or grocery, be it toys or turkey, Amazon Fresh alsooffers even faster and convenient one-hour delivery service at a nominal fee ofS$9.99. Customers can buy giftswith confidence on knowing that thousands of items shipped are eligiblefor free and convenient returns and this year's return window is even longer - itemsshipped between now and December 31, 2020, can bereturned until January 31, 2021. 


TryAmazon Fresh with Prime today

The new Amazon Fresh benefit is included with the Amazon Primemembership, where Prime members enjoy free shipping on hundreds of thousands ofeligible local items, plus free shipping on orders over S$60 from millions ofinternational products from Amazon US. Prime members also enjoy access toexclusive and award-winning Amazon Original series and other popular movies andTV shows with Prime Video, and a growing collection of free games and in-gamebenefits with Prime Gaming. New customers can enroll in a 30-day free trial.After the free trial, Amazon Prime is just S$2.99 per month. Find additionalinformation on the Prime program from the Amazon Singapore website at More informationabout Amazon Fresh here:


About Amazon

Amazon is guided byfour principles: customer obsession rather than competitor focus, passion forinvention, commitment to operational excellence, and long-term thinking.Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon,AWS, and Kindle are some of the products and services pioneered by Amazon. Formore information, visit