• iQIYI is enhancing its local content offering with the addition oftop Astro-produced local Malay dramas including some of its biggest hits overthe last few years as well as a freshly released new title, made availableexclusively on both iQIYI and Astro platforms concurrently

KUALALUMPUR, MALAYSIA - Media OutReach - 8 December 2020 - Innovative market-leading online entertainmentservice iQIYI International is extending its partnership with Malaysia's leadingmedia entertainment group, Astro Malaysia Holdings to offer more local contentto its viewers. This local content partnership adds another dimension to thecurrent strategic partnership between the two companies, by making available acurated collection of Astro's biggest locally produced hits on iQIYIInternational.

Dinesh Ratnam, iQIYI International CountryManager Malaysia, Singapore, and Brunei said "We aim to be the destination forusers who are looking for good quality content, both local and from around theregion. In that regard, we will continue to strive in offering more localcontent to our Malaysian users on top of the already strong collection ofKorean and Chinese titles we possess. We started offering local content to ourusers in July, and the receptivity was overwhelming."  

iQIYI International's partnership with Astro wasforged in 2019 and has resulted in the only iQIYI linear TV channel in theregion made exclusively available for Astro customers. The partnership isreflective of both company's aspirations to a global exchange of content whichhave become more accessible in the wake of technological advances. iQIYIInternational and Astro have firmly held to the belief of providing users withhigh-quality entertainment through ground-breaking technological innovation andcontent creativity.

Along with a collection of top library hits,this strategic content partnership also will be making available amuch-anticipated title, Biar MerekaCemburu, on iQIYI's streaming services. Featuring an all-star cast of AimanHakim Ridza, Nabilah Razali and many more, it tells awill-they-won't-they love story of city boy Eidil, who falls in love with fooddelivery rider and aspiring photographer, Nadia who does not reciprocate hislove. The title was released on Dec 1, 2020 and each episode is made availableon iQIYI just an hour after the show airs on Astro Ria.

This is a testament to the continued cooperation between the two parties and sharedbelief in providing quality entertainment services to users. The show willfirst air on Astro Ria at 10 pm and iQIYI users will be able to watch it justan hour later at 11 pm. The episodes are accessible for all to watch here https://bit.ly/WatchBiarMerekaCemburu or download iQIYI app via https://bit.ly/iQIYI .

"Astro has an amazing selection of local contentand a good track record of producing great local hits that appeal to a widerange of viewers. To that end, we look forward to adding more high quality,premium content from Astro through the extension of our partnership. There isdefinitely more to come here." added Dinesh.

Added Dinesh "We've seen a surge in demand forcontent in our platform as people spend more time at home during the CMCO, wewill continue to forge deeper and broader content partnerships to satisfy thisdemand from our viewers."

ABOUT iQIYI International

Headquartered in Singapore, iQIYI International is an on-demand videostreaming service providing beloved pan-Asian entertainment to internationalviewers. Offering both ad-supported and VIP subscription services, iQIYIInternational delivers premium drama series, movies, variety shows, and anime;with local languages and subtitles; powered by cutting-edge technology. iQIYIInternational also makes its technology available to other entertainmentservices through SaaS partnerships. iQIYI International can be enjoyed on anydevice via iQ.com and the app. iQIYI International is owned by iQIYI, Inc.(Nasdaq: IQ).

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ABOUT Astro Malaysia Holdings Berhad

Astro Malaysia Holdings Berhad (Astro) isMalaysia's leading content and consumer company, serving 5.7 million or 75% ofMalaysian households across our TV, radio, digital and commerce platforms. As atrusted brand, Astro keeps Malaysians entertained and informed with a TVviewership share of 73% driven by local and vernacular signatures,international and live sports content. Our streaming service, Astro GO, allowsits 1.7 million monthly active users to access their preferred content anytime,anywhere across multiple devices. To date a total of 134mn On Demand videoswere streamed. Astro's radio brandsmaintained their No.1 position in their respective languages, reaching 15.7mnweekly listeners, with 3.6mn monthly digital radio users. Astro's digitalbrands host a total MUV of 13.4mn. With 8mn followers, Astro Awani isMalaysia's #1 news channel on social media. As the leading movie producer inMalaysia, Astro is committed to raising the standard of local films with blockbusterssuch as Hantu Kak Limah, BoBoiBoy Movie 2, Paskal, Polis Evo 2 andaward-winning The Garden of Evening Mists. In FY20, Astro Shaw garnered 50%share of the local box office sales.