First virtual event for Aruba’s channel partners with new programs to help them prepare for the next phase of business growth

SINGAPORE - Media OutReach - 10 September 2020 - Aruba, a Hewlett PackardEnterprise company (NYSE: HPE), hosted its Aruba Atmosphere (ATM)Asia Pacific Partner Conference in a fully virtual event for the first time,bringing parnters from across the region.

The event, which attracts hundreds of partner attendees everyyear, comes as the highly anticipated ATM has also gone online amid the ongoingglobal pandemic. Along with the new format, this year's event outlined how Arubais poised to collaborate with partners by providing them with new businessmodels to navigate the changing market landscape and to become digital-ready.

"The ATM Asia Pacific Partner Conference is asignificant gathering for Aruba's channel partner community. We have made greatstrides in collaborating with our partners particularly during theseunprecedented times. We remain fully committed to delivering products, programsand services that support their business goals and helping partners grow theiropportunties," said Anthony Smith, Director Asia, Pacific and Japan ArubaChannel at Aruba.

Aruba's Partner Plan for Everything-as-a-Service

Aruba announcedits partner strategy will focus on managed services, delivering networksolutions as everything-as-a-service (XaaS) given the rapid shift to cloud, digital transformation and emergence ofhybrid workplace. These will include partner branded and Aruba brandedofferings that Aruba partners will exclusively take to market: 

• Partner Branded: forAruba Partners who wish resell and deliver to customers their network solutions.
• Partner-Aruba Branded: forAruba managed services providers, using the partner's own capability to delivercloud-managed networks to their customers using an as-a-service modelunderpinned by the partners own network operations center (NOC) and customersuccess staff. 
• Aruba Branded: for partnersto deliver to their customers, using Aruba cloud managed network, supported byAruba's NOC and customer success staff based on an as-a-service model usingsubscription billing.

"With thechanging enterprise needs brought by the accelerated phase of their digitaltransformation journeys, our focus is to provide our channel partners a robustset of programs that will help them scale business results," added Smith. "Thisplan will outline through our 'six bold moves,' which will help guide Aruba partnersand distributors on this journey into the next fiscal year."

Aruba alsoannounced its small to medium business (SMB) strategy which aims to support companiesthrough cloud managed and app managed network solutions such as the ArubaInstrant On products to keep their business up and running. This strategy allowspartners to customize their approach achieve profitability and establishdifferentiation in the market for customers.

Earlier in June2020, Aruba made enhancements to its Aruba Partner Ready forManaged Services Porvider (MSP)program that will give partners more flexibility when working with customers. "ThroughMSP, partners in APJ can enable their business with Aruba provided sales andmarketing assets and products to fast-track go-to-market presence for networkas a service," said Aiden James Greene, APJ MSP Program Lead at Aruba. Arubawill work with partners in setting up this services line and provide the salesand marketing assets at minimal cost. 

RecognizingOur Partners

At the event, a total of 12 of channel partners wererecognized for demonstrating commercial excellence and customer success overthe past year. This year's award winners included:

• APJ Experience Edge Solution:StarHub Ltd (Singapore), NTTDATA Customer Service Corporation (Japan), NECAustralia Pty Ltd (Australia)
• APJ Managed Service Provider:PT Hipernet Indodata (Indonesia)
• APJ Champion of Champions:Dongkuk Systems Co. Ltd. (Korea), Digital China Macao Commercial Offshore Ltd.(China), Insung Information (Korea)
• APJ Aruba Instant On

          · Top Reseller WLAN:River Network Co. Ltd. (Korea)

          · Top Reseller Wired:Ugent (Korea)

          · Top Distributor:Daiwabo Information System Co. Ltd. (Japan)

          · Top Innovative Partner:JJNET International Co. Ltd. (Taiwan)

"As a long-standing gold Aruba partner, we take greatpride in being recognised in their APJ Experience Edge Solution Award. At NEC,we are all about ensuring our customers gain maximum value from their ITinvestments, and Aruba Edge solutions allow us to offer best-in-classnetworking insights and security, from the very edge of the network. Businessestoday require contextually-aware networks that intelligently adapt and scale inresponse to changing circumstances, and Aruba's AI-powered technology allows usto offer our customers the best and latest in networking innovation," saidMilan Djuricic -- Vice President, Managed Services, NEC Australia.

"Our channel partnerscontinue to deliver outstanding results over the years that exceed marketexpectations, and all is due to a great partnership and collaboration," said Donna Grothjan, Vice PresidentWorld-Wide Channels at Aruba. "Enterprises are increasingly becomingmore digital and they are looking for the right solutions partner that willhelp future-proof their hybrid business through secure and seamless remotenetwork connectivity. As we continue to innovate as a company and expand ourexisting portfolio, Aruba and our channels partners are in a great position toprovide those solutions for our customers." 

About Aruba, a Hewlett Packard Enterprise company

Aruba, a Hewlett Packard Enterprise company, is the globalleader in secure, intelligent edge-to-cloud networking solutions that use AI toautomate the network, while harnessing data to drive powerful businessoutcomes. With Aruba ESP (Edge Services Platform) and as-a-service options,Aruba takes a cloud-native approach to helping customers meet theirconnectivity, security, and financial requirements across campus, branch, datacenter, and remote worker environments, covering all aspects of wired, wirelessLAN, and wide area networking (WAN).

To learn more,visit Aruba at www.arubanetworks.com.For real-time news updates, follow Aruba on 

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