Sponsored campaigns designed to “Celebrate Living” met with critical acclaim

HONG KONG,CHINA - MediaOutReach - 10 September 2020 - FWD Hong Kong ("FWD") has won 29 marketingand public relations (PR) awards so far this year for the breadth and creativity oftheir recent community engagement campaigns, embodying our brand promise to "CelebrateLiving". The accolades include seven Marketing Event Awards, four EventMarketing Awards, twelve PR Awards, two PR Awards Asia, one BloombergBusinessweek Financial Institution Awards, one MARKies Awards and twoAsia-Pacific Stevie Awards (see Table 1 for details).

Rolling out high-profile campaignsis a long-held tradition at FWD. FWD's vision is to change the way people feelabout insurance, not only by offering innovative, easy-to-understand productsand services to serve different needs, but also by proactively engaging with the community andsharing its passion to "Celebrate Living".

Ken Lau, FWD Managing Directorof Greater China and Hong Kong Chief Executive Officer explains: "'CelebrateLiving' encapsulates the value of living in the moment, seizing opportunities,and embracing new life experiences. We've always sought to establish an intimateconnection with the community around shared values, and will continue strivingto share our passion through award-winning initiatives and campaigns."

Fourof FWD's latest campaigns showcase the wide-ranging breadth of its communityengagement efforts.

FWD x "The World of StudioGhibli's Animation" exhibition enchants crowds

In 2019, FWD awakened someof Hong Kong people's most treasured childhood memories. Critically acclaimedand declared a "must see", the FWD x "The World of Studio Ghibli's Animation"exhibition was a resounding success and positive coverage of the event spreadlike wildfire on social media.

Studio Ghibli's filmsinspire the audience to reflect on different stages of their lives, whichresonates with FWD's promise to empower people to fully unleash their passionand pursue their life goals without hesitation. The popular campaign won 15awards, such as Campaign of the Year at the PR Awards 2020 and Best Pop-upEvent at the Marketing Event Awards 2020.

Miniatures commemoratesthe city's cultural heritage

FWD is proud of its HongKong roots and actively seeks to celebrate and preserve the city's culturalheritage for the enjoyment of the wider community and future generations. InJanuary 2020, FWD launched the "Hong Kong Story Walk -- Miniature Hong Kong" atFWD HOUSE 1881, an exhibition featuring miniature replicas of classic Hong Kongstories that evocate rituals, traditions, and memories. The event earned FWDfour awards with PR Awards 2020's Best PR Campaign -- Lifestyle andEntertainment included.

From running the world'scoolest race to planting trees for a greener future

FWD is also committed toits responsibility to fight climate change and the diverse threats posed to ourenvironment. For the fourth consecutive year, the insurer hassponsored and actively participated in the North Pole Marathon, the "world's coolestmarathon", with the race aiming to advance ecological conservation.

What's more, FWD enrolledfour local influencers and runners who helped promote the planting of trees acrossSoutheast Asia, and worked with an Asian reforestationenterprise, EcoMatcher, to plant 5,000 trees to offset carbon footprint. FWD's initiativeswon six awards, which includes four Gold awards for the Best Use ofInfluencers/Advocates and Best Use of Social Media at the Marketing EventAwards 2020, Best Sponsorship at the Event Marketing Awards 2020, andInnovation in the Use of Celebrities or Public Figures at 2020 Asia-PacificStevie Awards.

FWDplays its part in the fight against COVID-19

Designed in response tothe COVID-19 pandemic, the #stayhomemoments campaign aimed to help flatten thecurve of new COVID-19 infections by forming partnerships with popular merchantssuch as foodpanda, Hong Kong Telecom and Trip.com to offer free protection forHong Kong citizens against the coronavirus and encourage them to stay home. The#stayhomemoments earned three awards, such as PR Awards 2020's Best PR Campaign-- Partnership/Sponsorship.

Ken takes note of thesignificance of the multiple accolades: "These awards are proof of our continuedefforts to inspire our community with a passion to live in the here and now. Welook forward to bringing new interactive experiences to the public, advancingworthy causes ‑such as our shared heritage or the environment‑ and nurturing adesire to cherish everything life has to offer."

Table 1: FWD swept away 29 marketing and PR awards in 2020

With the brand promise "Celebrate Living" always in mind, FWD sought toestablish an intimate connection with the community and bring world-classevents to the public, with campaigns well recognised at the Event MarketingAwards 2020 with 4 awards which include two Best Sponsorship awards.

FWD x "The World of Studio Ghibli's Animation" and FWD North PoleMarathon garnered two innovation awards from the Asia-Pacific Stevie Awards2020.

In June, FWD won 11 awards in the Bloomberg Businessweek Financial InstitutionAwards with FWD x "The World of Studio Ghibli's Animation" earning the IntegratedMarketing -- Branding Promotion (Outstanding) award.

About FWD Hong Kong & Macau

FWD Hong Kongoffers life and medical insurance, general insurance, employee benefits, andfinancial planning. Its life insurance and general insurance operating entitieshave been assigned strong financial strength ratings by international ratingagencies -- FWD Life Insurance Company (Bermuda) Limited (incorporated in Bermudawith limited liability) is rated "A3" by Moody's and "A" by Fitch; and FWDGeneral Insurance Company Limited is rated "A" by Fitch. FWD Macau provides asuite of life and medical insurance.

FWD Hong Kong &Macau is a part of the FWD Group, the insurance business of investment group,Pacific Century Group. FWD Group spans Hong Kong & Macau, Thailand,Indonesia, the Philippines, Singapore, Vietnam, Japan and Malaysia.

By creating fresh customerexperiences with easy-to-understand products supported by digital technology,FWD aims to become a leading pan-Asian insurer that changes the way people feelabout insurance.