The idea of overcoming a challenge is captured through the eyes of four individuals grit by their resilience, resolve and resourcefulness.
SINGAPORE - Media OutReach - 1
November 2019 - Volvic®, the natural mineral water sourced from
the heart of the Auvergne volcanic region in France, celebrates the "unstoppable"
attitude of people -- in a new campaign that calls on
the collective voice of consumers to share their journey
of overcoming life's challenges as they harness the powerful, grit-chasing
expression of determination, strength and one's inner potential.
Volvic®'s core philosophy of
"unleashing your inner volcano" has always been the central narrative and a meaningful
pursuit for the brand. Like a volcano, Volvic® believes that inside all of us lies a dormant strength and
finding it makes overcoming a new challenge in life possible. No matter the
nature or scale of the challenge in life's trials and tribulations, overcoming
the odds starts from within. True
to the essence of Volvic®'s role and commitment to unleash one's
inner strength, the campaign aims to empower the people with a voice to tell their story on what it means to
unleash the power inside.
commemorate the attitude of discovering one's inner potential, the campaign
will also follow the journey of sports heroes across Asia. They are:
- Triathlete and marathon champion Leanne
- Outdoor sports enthusiast and actor, Liu
Yu Kai (@jerkins),
- Writer, lover of outdoors and TV host, Jerry
- Pro basketballer, Jeff Wu (@jeffwu_14),
- Actor and athlete, Jaemin Park
- Marathoner, trail runner, and triathlete, Nahyun
In Singapore, Victoria Cheng (@victoriacheng) will be sharing her journey towards success with
boundless optimism and unstoppable drive. Embodying the essence of a Jill-of-all-trades
with her multi-faceted roles as a presenter, food critic, fitness enthusiast
and social media personality; Victoria is an inspirational figure for many
across the region with her bold attitude, fierce determination and lifestyle --
perfectly resonating with the Volvic® philosophy.
Volvic® natural mineral water, which acquires its
taste and unique composition after passing through six layers of volcanic rock
is similarly positioned to unleash one's inner strength.
Escudier, evian Volvic International Marketing Director said "The basis of any challenge is
more than just facing the difficult times. It is about the grit, about holding the
power to overcome, about believing you can do it. No matter the challenge, everyone
has their own individual strengths to face it full-on without holding back. We
want to strengthen Volvic®'s affinity with those who are always up for new
challenges, open to life's adversities, full of life and embrace excitement and
camaraderie. Like a volcano, the surging strength and power has always been
inside of us. It's how we find it -- that's the challenge."
Volvic® Volcano Experience (VVX) challenge held earlier this year in
France, the Volvic® brand team who competed in the gruelling 25km
trail running event called on their experience to inspire everyday battlers
from all around the world to do the same. As a collective group, they embodied
the spirit of "unleashing your inner volcano", a life skill that will empower
others to push beyond their limits and pursue their dreams without limitations.
VOLVIC® (In-store Promotion)
From now till 31 Dec 2019 stand a chance to win 20 attractive
prizes when you purchase any bottle of Volvic® Natural Mineral Water, including JBL Free X Truly
Wireless In-Ear headphones, Adidas gift vouchers and Samsung watch.
To participate, all you have to do is:
Step 1: Purchase a bottle of Volvic® natural
mineral water from any participating retail outlet
Step 2: Send your
receipt, name, and contact number to m.me/volvicasia
Promotion is exclusive to Singaporeans and
Singapore Permanent Residents only. Please refer to the contest's Terms and
Hashtags: #FindYourVolcano #VolvicAsia