TAIWAN - Media OutReach -25 October 2019 - Taiwan-In the wake of the hot pursuit of the NewSouthbound Policy by the government of Taiwan, the Bureau of InternationalTrade, Ministry of Economic Affairs commissioned the Commerce DevelopmentResearch Institute (hereinafter referred to as "CDRI") this year tolaunch the "New Southbound Market Innovation Marketing Development Plan --Wow! Taiwan" overseas. The marketing project aims at the youth groups ofMalaysia, the Philippines and other ASEAN countries in a series of Internetevents. Tan Vui Chuan, known as the "Talent of Musical Creation" inMalaysia, and S. White, the renowned Asian Drumming Queen, to participate inthe filming of a good qualify MV. Round trip tickets for four between Taipeiand Kuala Lumpur, Ho Chi Minh, Manila, and New Delhi were offered to attractthe youths in these countries to Taiwan to experience the beautiful scenes andtaste the exotic products of Taiwan.

Malaysian Singer Tan Vui Chuan feat. Taiwanese Drummer S. White tointroduce Taiwan Products.NATURE _ Taiwan's natural cosmetic products aretrending in ASEAN

"Nature, Beauty,Flash" are the 3 pillars of the theme to promote the products of Taiwan.From music to style, almost 30 kinds of Taiwanese products were interpretedthrough lively music exclusively customized for Taiwan, including the famoussouvenirs of: pineapple cake, egg yolk cake, skincare products of masks andhand cream. These items will enter the minds of the consumers in ASEANcountries through their daily lives. CDRI has undertaken the study of themarkets of ASEAN and India, and discovered that the trendy mode of businessopportunity of Taiwan is in the fermentation process in ASEAN countries. Assuch, showing that Taiwan is a creative item in itself and also has one sellingpoint, including the organic packed foods, snacks with nutritional ingredients,cute and innovative little toys, cosmetics and healthcare products with naturalingredients, which are all hot items that the youths of ASEAN would like torecommend to friends. For further information on Wow! Taiwan, visit theofficial website at https://www.wowtaiwan.org. For online viewing ofMV, visit https://reurl.cc/XXLZOR,or call the New Southbound Market Innovative Marketing Development ProjectOffice at 02-7707-4921.

WOW _ CDRI activates the Wow! Taiwan project

Remarks:

Wow! Taiwan Project: WinFree Flights to Taiwan in 3 steps:

1. Press Like + share: OnWow! Taiwan Facebook fans page (https://www.facebook.com/wowtaiwan2019/)Press like and share the messages to your site and make it available to thepublic.

2. Choose my favorite:Enter Wow! Taiwan official website (https://www.wowtaiwan.org/) choose your mostpreferred item from Taiwan.

3. Message: On the Wow!Taiwan fans page, in the section of Wow! Taiwan Project, leave a message underthe Win Free Flights to Taiwan heading, the content includes 1. Preferredbrands; 2. Product name; 3. City to take off (Kuala Lumpur, Ho Chi Minh, Manilaor New Delhi), and anything else you want to say to us.

※. Event period:2019/10/21-11/21, Winner list will be unveiled on 11/22 at Wow! Taiwan Facebookfans page.

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