HONG KONG, CHINA - Media OutReach - October 28, 2019 - Chinachem Group (the Group) announced the first episode of "LightUpcycled Art-for-All" -- the Group's large-scale Christmas public art programme featuringthoughtful initiatives to bring positive change to our communities, thrillinglight displays andexciting public art projects encompassing a pop-up Upcycling ArtExhibition and a diverse range of workshops with a focus on educating andengaging the public about upcycling.
The commencement of the three-month citywide lightbulb collection campaign -- fully supported by the Group's properties, hotelsand shopping malls -- aims to collect 50,000 used light bulbs or Mission 50000 pledge with an ultimategoal of benefiting Hong Kong's elderly. The Group will also donate HK$10 to St.James' Settlement for every used bulb, used tube or Mission 50000 pledge received for their Home Improvement Projectfor Deprived Elderly programme, which aims to increase the energy efficiency ofhousehold lighting for seniors. Bolstered by the public's initiatives, thedonation amount made by the Group could reach up to HK$500,000 in total.
Members of the public are encouraged to visit thecampaign website https://www.chinachemgroup.com/en/lightupcycledart or the63 Mission 50000 pledge destinations*to sign up for Mission 50000 betweennow and December 31, 2019. In addition, during this period, members of thepublic can come to 17 designated bulb collection points* to donate used bulbs.
* Please visit the campaign website for detailsof the Mission 50000 pledge destinations and the bulb collection points.
As a responsible corporate citizen, the Group isdevoted to its corporate vision of transforming Hong Kong into a more liveablecity. It is committed to realising this vision with a hands-on approach throughthe act of collecting used light bulbs from local households, the Group aims tofurther promote environmental awareness on a community level by encouragingpeople to rethink the possibilities of creating values from common wastes.
Through this Christmas public art programme, the Groupis committed to providing new opportunities for all to join, and to show thateveryone can contribute to making Hong Kong a greener, healthier and an evenbetter city to live in.