In celebration of the local launch of the Galaxy Note10 and Note10+, Samsung organised an exclusive event to delight and thank customers.

SINGAPORE - Media OutReach - 23 August 2019 - The highly anticipated moment has arrived! Today, consumerswho had successfully pre-ordered the Galaxy Note10 or Note10+ got their handson the much-awaited devices. Samsung received overwhelming response for thepre-orders of the Galaxy Note10 and Note10+ with pre-order numbers hitting anew record for the brand.

"Samsungis heartened by the support and love that customers in Singapore have for theGalaxy Note10 and Note10+. The pre-order numbers for the devices have been thehighest so far for our Galaxy Note series over the years," said Eugene Goh,President, Samsung Electronics Singapore. "We would like to thank our customersfor their unwavering support for Samsung, and we hope that the Galaxy Note10and Note10+ will empower users to unleash their creativity and bring theirpassions to life."

TheGalaxy Note10+ was a crowd favourite with majority of customers who pre-orderedselecting the larger-sized variant. Of those that pre-ordered the Galaxy Note10and Note10+, the Aura Glow with an iridescent mirror effect was the colour ofchoice for majority of these consumers.

Thelatest additions to Samsung's Galaxy Note series were unveiled at the Unpackedevent held in New York earlier this month. Since then, t he Galaxy Note10+ wasawarded the highest-ever "Excellent A+" grade by DisplayMate Technologies.Based on its comprehensive evaluation, the world's leading evaluator of screenshas concluded that the Galaxy Note10+ establishes a bold new standard formobile displays and is said to possess the most innovative and high-performancesmartphone display that DisplayMate has ever lab tested [1] .

In celebration ofthe launch of the revolutionary Galaxy Note10 and Note10+, Samsung organised anexclusive event at Galaxy Studio @ Plaza Singapura to delight and rewardcustomers for their support over the past decade of Samsung Galaxy. All 600 customerswere treated to more than $200,000 worth of goodie bags and prizes [2] , starting from the JBLFlip 4 (worth $179) and the top prize of the 55" QLED Q60 4K Smart TV (worth $2,999).Other prizes include Galaxy Tab S4 LTE 256GB (worth $1,298), 27" Space Monitor(worth $728), Galaxy Watch LTE (worth $548), $300 shopping vouchers and more.

At the event, Samsung also organised a series of activities for consumers.Audience members had a chance to get up close and personal with Mediacorpartistes Desmond Tan and Sheila Sim, Mediacorp 987 DJs Gerald Koh and KimberlyWang, and Mediacorp YES 933 DJs Gao Mei Gui and Lin Peifen, as well as selectedStar Search 2019 finalists through stage games and quizzes.

LocalPricing, Availability and Promotions

GalaxyNote10 and Note10+

The Galaxy Note10 and Note10+ will be available inSingapore from 24 August 2019, at localtelecommunication operators (M1, Singtel and StarHub), Samsung ExperienceStores, major consumer electronics & IT stores, authorised mobileretailers, Lazada Singapore, Shopee Singapore and KrisShop. The respectiverecommended retail prices for the devices are as follows:

The Galaxy Note10 will be available in AuraGlow and Aura Black while the GalaxyNote10+ will be available in Aura Glow, Aura Black and Aura White.

Thefollowing Galaxy Note10 and Note10+ accessories will also be available tocomplement the devices:

From 24 August2019, customers who purchase the Galaxy Note10 or Note10+ will be entitledto receive a complimentary pair of JBL Under Armour True Wireless FlashEarphones in Black (worth $249) [5] from participating launchchannels.    

Galaxy Tab S6

The Galaxy Tab S6 will be available from 24 August2019 at local telecommunication operators (M1, Singtel and StarHub), SamsungExperience Stores, major consumer electronics & IT stores, authorisedmobile retailers and Lazada Singapore. The Galaxy Tab S6 will be available inMountain Gray and Rose Blush, and retail at the following prices:

*In-boxitems : S Pen , AdaptiveFast Charging Adapter , Data LinkCable , Pen Nibs, Quick Start Guide, Tweezer, Ejection Pin, USB Type-CEarphones

Consumers whopurchase the Galaxy Tab S6 from 24 August 2019 will be entitled toreceive a complimentary pair of AKG Y500 Wireless On-Ear Headphones in Black(worth $268)⁵.

The following Galaxy Tab S6 accessories will also be available [6] to complement the Galaxy Tab S6 :

SamsungTrade Up: Easy Trade-in with Great Value

TheSamsung Trade Up Programme [7] makes it easier for consumers to ownthe Galaxy Note10, Note10+ and Galaxy Tab S6.

Exclusivelywith the launch of the new Galaxy Note10, Note10+ and Galaxy Tab S6, customerswho purchase any of these devices (with or without contract) and trade-in theirold eligible device [8] from 23August 2019 to 30 September 2019, can receive an additional $100 trade-invalue [9] on topof the regular trade-in amount.

Customers who purchase the Galaxy Note10, Note10+ orGalaxy Tab S6 at any Samsung Experience Stores (with the exception of SingaporeChangi Airport Terminal 3), can trade-in their old eligible device⁹ atthe point of purchase. Their old eligible device will be assessed on-site, andthe trade-in value¹⁰ of their old device will be offset from thepurchase price of the Galaxy Note10, Note10+ or Galaxy Tab S6.

Alternatively, customers who decide to trade-in theirold eligible device⁹ after they have already purchased the GalaxyNote10, Note10+ or Galaxy Tab S6 can still do so. They simply need to bringtheir new eligible Samsung device for retrieval of the IMEI or serial number aswell as show their proof of purchase and they will be able to participate inthe trade-up programme. Their old eligible device⁹ will be assessedon-site, and customers can choose to receive the trade-in value⁹ ofthe eligible trade-in device via:

• LocalBank Transfer (14 working days); or
• PayNow(5 working days).

Consumerscan visit www.samsung.com/sg/tradeup tolearn more about the Samsung Trade Up Programme.

Pre-order Collection Photos and Customer Quotes

High-res photohighlights from the pre-order collection at Galaxy Studio @ Plaza Singapura canbe downloaded here: https://edelmanftp.box.com/s/9ufz1v2evg3x8o1dgfyp10fqaoexhkt6

Please find quotes below from a few of the first customers in line at Plaza Singapura:

• "I've been a Note user since the Galaxy Note5 and I'vereally enjoyed all the upgraded features with every new Note device. I'mexcited for the Galaxy Note10+ as no other phone comes close, in my opinion. Ilook forward to trying the new device soon." -- Adriaan Wibawa (first in line atthe pre-order collection queue)
• "As a first-time Note user, I was most excited to trythe S Pen! I've been a regular user of Samsung products and couldn't wait toget my hands on the new device. I'm hoping to win something good from the luckydraw today as well." -- Karen Kristine Kok
• "As a Note user since the Galaxy Note4, I've seen howthe series progressed and I really enjoyed the camera features on the phone. Icame down today because I couldn't wait to get my hands on the new GalaxyNote10+ to try its new and upgraded functions." -- Amanda Chiang  

Please also find quotes below from the 3 winners ofthe lucky draw grand prize i.e., the 55" QLEDQ60 4K Smart TV :

• "Today is my lucky day as I won the 55" QLED Smart TVfrom the pre-order collection lucky draw. I've always loved Samsung products asthey are user-friendly and have good features. Thanks Samsung!" -- Saharuddin BinIthnin
• "I really didn't expect to win the 55" QLED Smart TVtoday and it was a pleasant surprise! A great addition to the Galaxy Note10 asI love the features of the phone, in particular in the S Pen as it allows me tobe more productive at work." -- Clarice Ng
• "I'm so happy to win the grand prize 55" QLED Smart TVat today's lucky draw! I love the Galaxy Note series' camera and the GalaxyNote10 and Note10+ has a very unique design." -- Sherwynn Lim

For moreinformation on the Galaxy Note10, Note10+ and Galaxy Tab S6, please refer tothe attached media releases and addendum.

High-res images can be downloaded via the followinglinks:

• Galaxy Note10 and Note10+: https://www.dropbox.com/sh/847fz0zusjibmj0/AACidXtfq6Hv6OJ_rgYOTFYda?dl=0
• Galaxy Note10 and Note10+Accessories: https://www.dropbox.com/sh/dt2jb13ll2qxojq/AACuJLDTs-iXRtF0-ZA0V2Cra?dl=0
• GalaxyTab S6: https://news.samsung.com/medialibrary/global/album/29
• JBLUnder Armour True Wireless Flash Earphones: https://www.dropbox.com/s/zsaa37obaccy40p/Launch%20Free%20Gift%20-%20Lockup%20%28Option2%29.zip?dl=0  

About Samsung Electronics Co., Ltd.

Samsunginspires the world and shapes the future with transformative ideas andtechnologies. The company is redefining the worlds of TVs, smartphones,wearable devices, tablets, digital appliances, network systems, and memory,system LSI, foundry and LED solutions. For the latest news, please visit theSamsung Newsroom at https://news.samsung.com.