KL adds to SHOPLINE’s expanding network in bid to support more merchants go digital and go global

HONG KONG,CHINA - Media OutReach - 18 June2019 - SHOPLINE,the global smart commerce platform, has today announced the official expansionof its operations to Malaysia. The news follows the closure of a successfulUS$2 million funding round earlier this year, led by CDIB Capital Group andAlibaba Hong Kong Entrepreneurs Fund, and reaffirms SHOPLINE's confidence inthe Southeast Asia market.

The start-up, originally founded in Hong Kong,enables merchants to easily set-up online stores, and offers a wide selectionof shop designs, payment gateways, and shipping carriers tailored to the needsof local and cross-border merchants. It has grown over the last six years tobecome the market leader in Asia, helping more than 150,000 entrepreneurs, SMEsand large enterprises such as Durex, Bee Cheng Hiang and Hiwalk go digital. In2018, SHOPLINE's merchants reached over 200 million customers.

Fiona Lau, Co-founder and COO (L) and Tony Wong,Co-founder and CEO (R) at the SHOPLINE Malaysia launch event

The SoutheastAsian Digital Opportunity

Figures from the latest annual Global State of Digital report byHootsuite and We Are Social revealed an explosion in online engagement acrossthe region, with the Philippines, Thailand, Indonesia and Malaysia all rankingin the top 10 countries on the world's internet usage index.

Meanwhile, arecent study by Google and Singapore's Temasek Holdings predict that Southeast Asia's internet economy will be worthin excess of US$240 billion by 2025, with e-commerce accounting for 40 percent(US$102 billion), up from 2018's US$23 billion spend.

Against this backdrop, the opportunitiespresented by the booming Southeast Asian digital economy are immense. However,in order to successfully leverage its potential, businesses need to not onlyensure they're in the mix, but that they also provide a seamless and integratedonline to offline experience.

With a strong following in its native Hong Kong,along with offices in Taiwan, Ho Chi Minh City and Shenzhen, SHOPLINE now adds Kuala Lampur toits network, and has plans to further expand its footprint across theregion.

Empoweringbusinesses and merchants in Southeast Asia with smart, omni-channel tools

Having already supported several launch partnersin beginning their online ventures, SHOPLINE will expand its Malaysia offeringin the coming months to include its range of online to offline (O2O) solutions,which enable merchants to connect across channels and optimise the customer'sshopping experience.

Services will include the SHOPLINE Kiosk, a CRMtool that allows users to sign up for membership with a mobile number or emailin seconds; the SHOPLINE Broadcast Center, a marketing automation tool enablingmerchants to reach customers via Facebook's chatbot, SMS and email; andShoplytics, a proprietary smart analytics dashboard that allows merchants tovisualise and analyse data related to their store's web traffic, revenue,product performance, customers, marketing and promotion campaign performance.

Later this year, SHOPLINE will further look tointroduce its cloud-based point-of-sale (POS) system tailored for retailers,enabling them: to keep an accurate record of store transactions; track andmanage store inventories; generate real-time sales performance reports; trackstaff performance and manage payroll; manage membership and more--creating aunified omni-channel solution over multiple store locations.

Tony Wong, Co-founder and CEO of SHOPLINEsaid: "We're delighted to be setting up camp in Kuala Lumpur. Underpinned bystrong governmental support and a huge jump in mobile and internet penetration,we see incredible potential in Malaysia, and indeed the wider Southeast Asiandigital economy. SHOPLINE is committed to helping our partners - our merchants- grow with us. By introducing our comprehensive range of O2O and POS solutionsto new markets, we hope to equip more merchants with the tools they need to godigital and go global, creating a smooth and holistic shopping experienceacross offline and online channels."

He added: "This is an exciting time forthe SHOPLINE team. We have grown from a three person team to a company withover 200 employees across the globe. Each office recruits local team memberswith deep insight into their respective markets, allowing us to providetailor-made solutions to satisfy our merchants' individual needs and Malaysiais no exception."

For further information on SHOPLINE's solutionsand services, please visit:

• SHOPLINEMalaysia: https://shopline.my/
• SHOPLINE Global: https://shoplineapp.com

About SHOPLINE

Founded in 2013and a member of the Silicon Valley-based 500 Startups accelerator in 2014,SHOPLINE is Asia's biggest smart commerce platform, with offices in Hong Kong,Taiwan, Ho Chi Minh City, Shenzhen, and Kuala Lumpur. As of 2019, the platformhas secured US$5 million in funding.

SHOPLINE alwaysprioritises its customers, and aims to support brands of all sizes to achievelocal and international growth together with an omni-channel presence. To date,SHOPLINE has helped over 150,000 merchants open their online stores, includingwell-known brands such as Durex, Bee Cheng Hiang, Hiwalk and SLIMWORLD. In2018, SHOPLINE merchants reached over 200 million customers.