REDWOOD CITY, CALIFORNIA - EQS - 26 March 2019 - MTN South Africa has partnered with global
customer engagement company, Clickatell,
to launch MTN Chat, enabling its customers to engage with the telco over
will enable customers to initiate purchase of airtime and data bundles within
their WhatsApp chat session. Over time customers will be able to also access
customer support and self-service options, including performing upgrades,
managing their accounts, and receiving low balance alerts. MTN Chat is part of
the MTN vision to significantly enhance its digital business offering to boost
its customer base through advanced services.
"Clickatell understands that mobile operators
are under increasing pressure to deliver excellent customer service over the
digital channels their customers prefer. By offering convenient services over a
secure, convenient channel, MNOs can both increase their transactional volume
and attract and retain customers -- something that is paramount in an age of
continuous digital transformation and growing competition," explains Pieter de Villiers,
Clickatell Founder & CEO.
Clickatell has already helped Absa Bank, GTBank,
First Bank of Nigeria and United Bank of Africa successfully deploy chat
banking capabilities on WhatsApp across Africa.
Clickatell is a WhatsApp Business solution provider.
The WhatsApp Business API provides brands the ability to send out notifications
and conduct two-way conversations with consumers within WhatsApp once they have
opted in. Clickatell's Touch Flow and Connect platforms gives MTN the
capability to unify its communications channels, customise user workflows and
connect to internal systems.
"It is imperative that companies focus on
improving their self-service experiences in order to retain and grow customers.
The Clickatell offerings provides an easy, secure and convenient way of giving
users control over their accounts through WhatsApp, a platform they already
have an affinity for," comments says Jacqui O'Sullivan, Executive for Corporate
Affairs at MTN SA.
De Villiers says Clickatell's low effort, high
return offerings can propel mobile network operators onto a digital
transformation road that differentiates them from their competitors.
"Clickatell has worked hard to ensure that its
solution deployments are far less challenging than typical enterprise platform
integrations. With over 1.5 billion people in 180 countries using WhatsApp
every month, delivering chat commerce experiences on WhatsApp is one of the
most efficient ways to reach a majority of consumers who can immediately
benefit from the services offered on the channel. There is no doubt this
solution is perfect for MNOs around the world where WhatsApp is frequently
With over 1.5 billion people in 180
countries using WhatsApp every month, delivering chat commerce experiences on
WhatsApp is one of the most efficient ways to reach a majority of consumers who
can immediately benefit from the telecom services offered on the channel. There
is no doubt this solution is perfect for MNOs around the world where WhatsApp
is the dominant social engagement channel."
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