Open for Global Submission from 1st April

HONG KONG, CHINA- Media OutReach - 26March 2019 - Designis a solution driven mindset that enables innovative, user-centric andsustainable solutions for tackling the myriad of challenges faced by oursocieties today, while also improving our overall well-being. Constant anddisruptive social, environmental and technological forces are making the worldwe live in more complex and volatile than ever before. This is especially truein Asia, whose condensed urban problems and growing international influence aregiving rise to a new era of challenges that only human-centred design cansolve.

TheDFA Design for Asia Awards, launched by Hong Kong Design Centre and funded byCreate Hong Kong, is a unique international platform that celebrates Asiandesign excellence and recognises outstanding designs in Asia, for Asia. Theaward, covering 4 major design disciplines, has been launched in 2003 topropagate Asian values and perspectives in the sphere of innovation and designglobally. The 2019 edition of the Awards is open for global submission starting 1 April.

Award entry details

DFA Design for AsiaAwards 2019 covers 4 major design disciplines in 26 categories:

Award types

Category Award

Conferto entry by open submission: Gold, Silver, Bronze & Merit award.

Grand Awards

GoldAward winners of each Category Award and nominated outstanding design projectswill be considered for the Grand Awards. Design projects that have made themost extraordinary contributions will be conferred: Grand Awards, Grand Awardfor Culture, Grand Award for Sustainability, Grand Award for Technology, and GrandAward with Special Mention.

Entry requirements

Designprojects, launched in one or more Asian markets* between 1 January 2017 and 31May 2019, are eligible for Awards submission by the design's owner or client,the brand's owner, designer or design consultancy.

*Asian markets include:

Afghanistan / Bangladesh / Bhutan / Brunei Darussalam / Cambodia /Hong Kong / India / Indonesia / Iran (Islamic Republic of) / Japan / Kazakhstan/ Kyrgyzstan / Lao People's Dem. Republic / Macau / Mainland China / Malaysia /Maldives /Mongolia / Myanmar / Nepal / North Korea / Pakistan / Philippines /Singapore / South Korea / Sri Lanka / Taiwan / Tajikistan / Thailand /Timor-Leste / Turkmenistan / Uzbekistan / Vietnam

Judging criteria

A judging panel composed ofworld-renowned design industry experts and professionals will assess eachentry, according to 4 criteria:

(1) Impact in Asia

(2) Overall excellence

(3) Use of technology

(4) Commercial and societal success

Winners' Package**:

• Award Trophy &Certificate (Merit Award winnerswill receive certificates only);
• Awards Publication:

Each winner will receive a complimentary publication whichincludes introduction of all winning projects and the project teams behind. Thepublication will be distributed globally to different industry leaders toenhance the winners' exposure

• Exhibition showcase:

All winning projects will be showcased in the annualDesignInspire exhibition, and selectively in DFA Awards roving exhibitions inAsia

• Event attendance:

Invitation to the DFA Awards Presentation Ceremony andBusiness of Design Week (BODW) in Dec 2019 to engage in networking withdesigners and business leaders around the world. Selected winners will also beinvited to deliver design thinking at global and regional events, talks andforums to further extend the global reach

• Awards Endorsement Mark:

Authorisation to use the globally recognisedEndorsement Mark for self-promotion

** A mandatory Publication and Promotion Feeapplies to all winners

Call for entry starts from 1Apr

Grand Award winners in 2018

More photos and information of 2018 Awards winners:

https://www.hkdc.hk/download/awards/DFA_Awards_2018.zip

About DFA Design for Asia Awards (https://dfaa.dfaawards.com)

Since 2003, theDFA Design for Asia Awards honours and acknowledges user-centric designprojects and solutions that embrace cultural values unique in Asian societies,with concerns for sustainable development and use of technology to enhance andimprove the quality of life for people in the region. Organised by the HongKong Design Centre and as one of the five programmes of DFA Awards, the DFADesign for Asia Awards aims to celebrate design excellence and acknowledgeoutstanding designs with Asian perspectives, and has been a platform for designtalents and corporates to showcase their design projects internationally.

About Hong Kong Design Centre (www.hkdesigncentre.org)

Hong KongDesign Centre (HKDC) is founded in 2001 as a strategicpartner of the HKSAR Government in establishing Hong Kong as centre of designexcellence in Asia. HKDC pursues its public mission in using design andinnovation to drive the value creation of business development and improve thewell-being of society through the provision of diverse innovation-orientedknowledge sharing and by providing diverse exchange platforms, anchored by fivemajor work directions: CONNECT,CELEBRATE, NURTURE, ADVANCE and ENGAGE.

HKDC'sflagship programmes include Businessof Design Week (since 2002) -- Asia's leading annual conference andevent on Design, Innovation and Brands; DFAAwards (since 2003) -- the most recognised design awards from an Asianperspective; Design IncubationProgramme (since 2012) and FashionIncubation Programme (since 2016) --two-year incubation programmes tonurture future design and fashion entrepreneurs; Fashion Asia Hong Kong (since 2016) -- a new initiative combiningconversations, interactions and cultural exchanges to energise the city'simage, and positioning it as an Asian hub for fashion trade and businessdevelopment; and Knowledge ofDesign Week (since 2006) -- an annual thematic design knowledge sharingplatform on how design can solve complex challenges of our society.