SINGAPORE - Media OutReach - 3September 2018 - GTOKEN, aSingapore-based mobile publisher and advertising platform, has announced officiallyto rebrand their flagship product, "Game Token" to simply "GT".

According toKenneth Yong, Managing Partner of GTOKEN: "It's very important that we're notmistaken for a cryptocurrency. Since our inception in 2014, we have enjoyed ahuge degree of success, both locally and regionally as a digital solution forgamification, but the recent cryptocurrency craze has caused much confusion inour marketplace. For this critical reason, we have decided to undertake a re-brandingexercise so that we're better aligned with our expanding usage strategy and the core functions of our product arereflected more accurately. "

Serving as anacronym for "Gamification Tickets", GT is nowanalogously positioned in the marketplace to the way tickets are used in anarcade or carnival for the redemption of gifts and prizes and it's usage hasfar expanded into the non-gaming domain.

It functionsprimarily as a digital incentive and can also be used in V-More, a M-commerceplatform to drive traffic via incentive marketing. GT holders can also continue to enjoy benefits such as in-game,in-app purchases and through incentivised traffic and games referral campaigns.

To date, GTshave been used across Singapore, Malaysia, Vietnam, Indonesia, Philippine,China, Taiwan and Thailand. GTOKEN aims to revolutionise the mobile advertising and publishing space by beingthe first crowdsourced platform of its kind.