SINGAPORE - Media OutReach - 3
September 2018 - GTOKEN, a
Singapore-based mobile publisher and advertising platform, has announced officially
to rebrand their flagship product, "Game Token" to simply "GT".
Kenneth Yong, Managing Partner of GTOKEN: "It's very important that we're not
mistaken for a cryptocurrency. Since our inception in 2014, we have enjoyed a
huge degree of success, both locally and regionally as a digital solution for
gamification, but the recent cryptocurrency craze has caused much confusion in
our marketplace. For this critical reason, we have decided to undertake a re-branding
exercise so that we're better aligned with our expanding usage strategy and the core functions of our product are
reflected more accurately. "
Serving as an
acronym for "Gamification Tickets", GT is now
analogously positioned in the marketplace to the way tickets are used in an
arcade or carnival for the redemption of gifts and prizes and it's usage has
far expanded into the non-gaming domain.
primarily as a digital incentive and can also be used in V-More, a M-commerce
platform to drive traffic via incentive marketing. GT holders can also continue to enjoy benefits such as in-game,
in-app purchases and through incentivised traffic and games referral campaigns.
To date, GTs
have been used across Singapore, Malaysia, Vietnam, Indonesia, Philippine,
China, Taiwan and Thailand. GTOKEN aims to revolutionise the mobile advertising and publishing space by being
the first crowdsourced platform of its kind.