In a first, every major commercial cinema chain in the country will join in, offering free screenings as a massive salute to the nation’s fallen and its veterans.
Across Việt Nam and around the world, travel inspired by music and film has become an increasingly influential trend. Cultural blockbusters can provide destinations with extraordinary visibility and a level of publicity that money alone often cannot buy. But attracting visitors is only the beginning.
After becoming one of Việt Nam's best-known cloud-hunting destinations in recent years, Tà Xùa Commune in the mountainous northern province of Sơn La is now aiming to establish itself as a world-class tourist destination.
What If Life Is Never Brilliant? marks a more composed and mature artistic chapter for Tùng Dương, whose restrained yet powerful vocal performance reflects both confidence and emotional depth.
Digital technology is transforming the way Việt Nam's cultural heritage is preserved, experienced and shared. In the process, centuries-old treasures are creating new opportunities for tourism, creative industries and sustainable economic growth.
Localities, organisations, enterprises and destinations with outstanding contributions to Việt Nam's tourism in the past year were honoured during the VITA Awards 2026 ceremony on July 9 in Ninh Bình Province.
K-pop Lovers Festival 2026 will take place at Trần Nhân Tông Pedestrian Street in Hà Nội on July 11–12.
Indonesian visitors currently account for only about 0.4 per cent of the province's total international arrivals, indicating substantial room for growth and broader cooperation.
The film is the third production from Việt Đức High School to win honours at Asia-Pacific and international film festivals.
Rather than relying on large-scale developments, many tourism villages across Việt Nam have built their appeal around existing strengths – natural landscapes, traditional crafts, indigenous architecture and the everyday cultural life of local communities.
The Association of Tour Operators of Russia (ATOR) reported that Việt Nam ranked fourth among the best-selling package tour destinations in the Russian market in July, capturing a 7.8 per cent market share, up 3.2 percentage points year-on-year. The country overtook Thailand (4.7 per cent) and China (4.3 per cent).
Both sides considered tourism as one of the most promising areas of bilateral cooperation, noting its role not only in promoting economic growth but also in enhancing people-to-people exchanges, mutual understanding and broader collaboration in trade, investment, education and culture.
Both sides considered tourism as one of the most promising areas of bilateral cooperation, noting its role not only in promoting economic growth but also in enhancing people-to-people exchanges, mutual understanding and broader collaboration in trade, investment, education and culture.
Under the project, the Việt Nam National Drama Theatre, Borderless Theatre and the Japan Foundation Centre for Cultural Exchange will co-produce a play based on Anton Chekhov's The Seagull.
The Cửu Long (Mekong) Delta province of An Giang has launched several key initiatives to protect, preserve and promote the traditional arts of the Khmer ethnic minority group.
From coastal sand dunes to northern heritage and island flavours, leading Vietnamese storytellers turn road trips into vivid narratives of discovery.
According to the law, culture is placed at the centre of development.