Beyond the trend: From viral hits to lasting tourism appeal

Across Việt Nam and around the world, travel inspired by music and film has become an increasingly influential trend. Cultural blockbusters can provide destinations with extraordinary visibility and a level of publicity that money alone often cannot buy. But attracting visitors is only the beginning.

Heritage finds new life in the digital age

Digital technology is transforming the way Việt Nam's cultural heritage is preserved, experienced and shared. In the process, centuries-old treasures are creating new opportunities for tourism, creative industries and sustainable economic growth.

Russian tourist arrivals to Việt Nam nearly triple in first half

The Association of Tour Operators of Russia (ATOR) reported that Việt Nam ranked fourth among the best-selling package tour destinations in the Russian market in July, capturing a 7.8 per cent market share, up 3.2 percentage points year-on-year. The country overtook Thailand (4.7 per cent) and China (4.3 per cent).

Phở takes Việt Nam’s flavours, identity on Europe journey

Both sides considered tourism as one of the most promising areas of bilateral cooperation, noting its role not only in promoting economic growth but also in enhancing people-to-people exchanges, mutual understanding and broader collaboration in trade, investment, education and culture.

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