Mỳ Quảng gets ready to go global

Mỳ quảng (Quảng Nam-style flat rice noodles), known as a culinary symbol of Quảng Nam, is a speciality regarded as a must-try dish in Đà Nẵng, Hội An and central Việt Nam.

Tourism positioned as key growth driver in new era

Resolution No. 26-NQ/TW of the Politburo reaffirms tourism’s role as a spearhead economic sector and calls for comprehensive changes in tourism governance, products, infrastructure, human resources and destination development.

Russia forecasts record number of tourists to Việt Nam

The forecast, reported by Russian news outlet News.ru on September 5, reflects the strong recovery of the Russian market, which has emerged as one of the fastest-growing sources of international visitors to Việt Nam this year.

A walk back in time

Step into a recreated Hà Nội street and travel back to the subsidy era, a time of scarcity but also optimism, creativity and strong community bonds. Through hundreds of everyday objects, reconstructed shops and familiar living spaces, the exhibition offers younger generations a glimpse into how their parents and grandparents lived, and reminds older visitors of a shared past. Head to 11 Ngũ Xã Street, Ba Đình Ward, to learn more!

When heritage inspires new designs

Inspired by the Temple of Literature - Imperial Academy and Việt Nam’s rich examination heritage, young designers are bringing centuries-old cultural values into contemporary fashion. Through new materials, silhouettes and creative approaches, they are giving heritage fresh expressions for today’s audiences.

Four decades of Renewal: Vietnamese cinema in transformation

From works that harbour the essence of the early Renewal period to the robust expansion of the film market, the emergence of private film studios and increasingly prominent successes at international film festivals, Vietnamese cinema has progressively shaped a diverse, dynamic and more integrated identity.

Data, AI reshape tourism sector

For tourism businesses, data, artificial intelligence (AI), e-commerce and digital platforms are changing how services are managed, products are developed and customers are reached.

Ninh Bình takes century-old heritage into the digital realm

Ninh Bình is accelerating the digitalisation of its rich heritage, using 3D scanning, virtual reality, QR codes and digital databases to preserve historical and cultural values while creating new ways for people and visitors to discover the province’s heritage.

Việt Nam moves to make tourism a true new growth driver

Resolution No. 26-NQ/TW, issued on August 22, sets out a new vision, with a focus on fundamentally renewing the mindset, methods and approaches to tourism development and governance, shifting from quantity to quality and increasing the sector’s contribution to the national economy.

Miss World 2026 promotes Vietnamese culture, tourism

On September 4-5 alone, Khánh Hòa welcomed around 95,000 visitors staying overnight, including approximately 38,000 international visitors, highlighting the event’s considerable appeal and the province’s image as a safe, attractive and welcoming destination.

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