Vietnamese tourists are becoming increasingly conscious of the environmental and social footprint of their journeys, said Vũ Ngọc Lâm, Agoda’s Country Director for Việt Nam, noting that more travellers are seeking options that both protect destinations and support local communities.
Ngô Thị Bích Hạnh, Senior Vice President of BHD, said Việt Nam's film industry is expanding with growing policy support. Through events like FILMART, companies aim to promote Việt Nam's cinema, culture and tourism worldwide.
While the Hương (Perfume) River defines Huế as a riverside city, these canals create a quieter, more intimate landscape closely tied to local life.
The park has installed 280 automatic cameras to monitor biodiversity. Data collected from late 2025 through mid‑March 2026 show the system recorded about 30 animal species.
Under the agreement, the two airlines will provide support worth more than VNĐ1.1 billion (nearly US$42,000), helping to improve connectivity and promote the image of the former imperial capital to domestic and international visitors. They will assist in transporting international art troupes, delegates, invited guests and personnel participating in the festival's activities.
In a fresh perspective on the island, Travel + Leisure moves beyond beaches and resorts to spotlight Phú Quốc's evolving identity. The magazine highlights how internationally inspired architectural works are increasingly shaping the destination, forming a new tourism character.
Held in the lingering festive atmosphere of the Lunar New Year, the event was designed as an early-year cultural gift for overseas Vietnamese, recreating a sense of traditional Tết celebrations.
Artistic events are expanding in scale and becoming more professionally organised, while scientific forums continue to attract an increasing number of leading voices from across the country and around the world.
Nguyễn Thị Thu Phương, head of the Việt Nam National Institute of Culture Arts and Tourism Studies (VICAST), spoke about these efforts to position culture and creativity at the core of sustainable development at both local and national levels.
Museums across Hà Nội are embracing digital technologies to transform traditional displays into interactive experiences, opening new opportunities for the growth of Việt Nam’s cultural industries.
Ninh Bình will host Festival Phở 2026 from 20–23 March, honouring the cultural legacy and global acclaim of Việt Nam’s national dish.
The first Ethnic and Religious Festival of Hà Nội will take place at the end of April at the Thăng Long Imperial Citadel and around Hoàn Kiếm Lake.
The Mường culture showcase at Hùng Kings Temple Festival 2026 will include the re-enactment of traditional rituals, folk songs, gong performances, and daily life. This is expected to enrich the festival while offering visitors deeper insight into the spiritual life of communities in Việt Nam's midland regions.
Mastercard has introduced the Asia Gourmet Circle programme as part of The Mastercard Collection in 10 Asia Pacific (APAC) markets, including Việt Nam.
Punart Studio is drawing inspiration from Vietnamese culture, folktales and ethnic communities to create cute toys. They hope their work will go global, and really put Việt Nam on the collectables map worldwide.
Crispy burnt rice and its versions have become favourite dish for many people because of its delicious taste and crunchy texture.
Located just south of Hội An Ancient Town, Thăng An Commune features dozens of kilometres of coastline with unspoiled fishing villages and friendly local communities.
Nestled in the rugged mountains along the Việt–Lào border, the Ma Coong community opens its doors to travellers through a new journey of nature, heritage and tradition.
This marks a notable milestone – for the first time, Việt Nam is participating with an independent art project in its own exhibition space.
