HCM CITY  Thirty Vietnamese and South Korean firms will participate in the Korea Tourism and Culture Festival to be held at Nguyễn Huệ walking street in HCM City this weekend.

They include Lotte PND, Naver, Vietravel, Saigontourist, Bến Thành Tourist, Transviet, and TST Tourist as well as popular tourist attractions in South Korea such as Baekje Historic Areas, Jeju Island and Jeollanam-do Province.

The two-day event, organised by the Korea Tourism Organisation in Việt Nam, seeks to promote cultural and tourism exchanges between the two countries.

It will feature activities such as trying traditional Korean garments, making decorative items and music and art performances in which famous Vietnamese and South Korean artists will take part.

Singers and bands like Noo Phước Thịnh, Gfriend and Snuper will perform at the event’s opening ceremony.

Heads of Korean tourism offices in six Southeast Asian countries will discuss tourism source markets in Southeast Asia at a conference held during the festival.

Last year South Korea received more than 460,000 visitors from Việt Nam, up 30 per cent year-on-year.

As of September this year the number was up 25 per cent year-on-year to more than 409,000, and the country expects to get more than 585,000 during the full year. VNS