HCM CITY — E-commerce platform Shoppee is wrapping up the year-end sales season and marking its fifth birthday by launching its annual 12.12 Birthday Sale. 

Shopee said the sales, which follow the successful 9.9, 10.10 and 11.11 shopping events, celebrate five years of digital acceleration in the region and highlight three key trends that have shaped and will continue to drive the growth of e-commerce: social, personalisation and integration. 

Chris Feng, Chief Executive Officer at Shopee, said: “Shopee was born with the vision of making online shopping accessible, easy and enjoyable. We built Shopee from the ground up, listening to the specific needs of people in each of our markets and turning our understanding into well-executed localised strategies that make Shopee what it is today.”

“This year’s 12.12 Birthday Sale has added significance as we celebrate our fifth birthday, and as we come together with our brand partners, sellers and shoppers to support one another through a challenging year. As we look back on our journey, we are proud to have adapted quickly to serve the needs of our local communities,” he said.

Under the sales programme, from now to Dec 15 2020, Shopee is going all out to reward users with a wide range of offers.

For example, daily exciting promotions including lowest price deals at VND12,000 are offered, as well as nationwide free shipping vouchers with no minimum spend and unbeatable discounts of up to 50 per cent off across all categories, and other deals and promotions from leading brands on, Shopee Mall and other partners. 

Non-stop entertainment daily up till December 12 is also being provided. Users can join top superstars on Dec 11 to welcome the Shopee 12.12 Birthday Sale and bag exclusive gifts and vouchers giveaways.

There will be a special collection of in-app games and users can have a chance to win big rewards and millions of Shopee coins via a suite of in-app games including Shopee Shake, Shopee Catch and Shopee Farm. — VNS