|The map showing the number of distributors, agents, shops, warehouses and ecommerce partners of Vinamilk nationwide. -- Photos Vinamilk
HÀ NỘI – Việt Nam’s largest dairy producer Vinamilk is valued at VNĐ55 trillion (US$2.4 billion), accounting for more than 20 per cent of the total value of Top 50 most valuable brands of Việt Nam in 2020, according to Forbes Vietnam.
Forbes said total brand value of this year's list reached more than $12.6 billion, up 22 per cent compared to the list in 2019.
Vinamilk - billion dollar brand of Việt Nam
|Vinamilk brand value increases from 2016 to 2020.
In 2016, Forbes Vietnam for the first time announced this list, in which Vinamilk's brand value reached over $1.5 billion. Since then, along with the growth in the size of the company, Vinamilk's brand value has continuously increased over the years and has been in the leading position of the top most valuable brands in Việt Nam. In 2020, despite facing major economic fluctuations due to the COVID-19 pandemic, Vinamilk's brand is still valued with an increase of $200 million compared to 2019, reaching over $2.4 billion.
Forbes Vietnam created this list according to the evaluation method of the US’ Forbes, calculating the role of the brand in business performance. The most valuable brands are brands that achieve a large turnover in the industries where they play a leading role. The data collection of businesses is based on the corporate financial report.
Vinamilk is also the only nutrition company in the ranking of the 50 best listed companies in Việt Nam recently published by Forbes Vietnam. The list of the top 50 most valuable brands and the 50 best listed companies are the two most prestigious rankings of Forbes Vietnam every year, based on global Forbes' criteria and evaluation methods. The presence in both rankings shows Vinamilk's strong position in brand name and business performance.
Stable growth from brand reputation
|A warehouse of Vinamilk.
This year is a challenging year with the impact of the ongoing COVID-19 pandemic. Thanks to the potential and appropriate improvisation of business strategy, Vinamilk still shows a stable growth on all main indicators in business and production results.
According to the latest published financial report, Vinamilk earned a net revenue of VNĐ25.5 trillion from the domestic market and VNĐ2.5 trillion from exports in the first half of this year, marking increases of 7.7 per cent and 7.3 per cent year-on-year, respectively.
The second quarter witnessed export value with a strong growth rate in comparison with the first quarter, marking a two-digit increase of 26.8 per cent to VNĐ1.37 trillion in net revenue, accounting for 9 per cent of the consolidated net revenue. Meanwhile, domestic business recorded net sales of VNĐ13.4 trillion, up 10.5 per cent compared to the first quarter and accounting for 86 per cent of the consolidated net revenue.
Brand is an intangible asset but it has a great contribution to the business’ operation. Vinamilk currently has more than 220 types of products meeting the nutritional needs of Vietnamese consumers from children to the elderly, adolescents and the whole family.
|Vinamilk is also the brand chosen by Vietnamese consumers for eight consecutive years according to the Kantar Worldpanel's Brand Footprint report.
The continuous launch of nutritional products with updates of advanced trends in the world such as organic has helped Vinamilk gain the trust of domestic and foreign consumers. Not only worth billions of dollars, Vinamilk is also the brand chosen by Vietnamese consumers for eight consecutive years according to the Kantar Worldpanel's Brand Footprint report.
In addition to affirming its brand position in the domestic market, Vinamilk has taken steps to build a foothold for Việt Nam’s dairy brand in the world market through trade promotion activities and exports in many countries such as China, South Korea, Japan and Southeast Asian nations. Vinamilk has exported products to 54 countries and territories with a total turnover of more than $2.2 billion. – VNS