The tra fish fair attracts 76 booths from more than 40 leading seafood enterprises. — VNA/VNS Photo Thành Đạt

HÀ NỘI — The tra fish and Vietnamese seafood product fair kicked off on Friday at the Exhibition Fair, Economic Transaction and Commercial Area in Hà Nội’s Cầu Giấy District.

The fair is an opportunity for businesses, distributors and consumers to popularise their images and brand names, promote consumption of tra fish and fish products in the domestic market, in general, and the northern market, in particular, and boost the expansion of international and regional markets.

In addition, it is also a chance for businesses to expand, connecting distributors, supermarkets and consumers in and out of the country.

The fair attracts 76 booths from more than 40 leading seafood enterprises, showcasing seafood products such as tra fish, value added products and auxiliary products for tra fish production and other key Vietnamese seafood items such as shrimps and tuna.

Besides, the fair also has booths displaying other aquatic products such as freshwater aquatic specialties, mollusks, fish sauce, tra fish oil and dry products.

Visitors taste the tra fish products in the fair.— VNA/VNS Photo Thành Đạt

The event also provides a stage for provinces and cities to introduce their own products, and the potential and strength of fisheries development in their localities.

Trần Đình Luân, deputy general director of Directorate of Fisheries, said the fisheries sector is aiming to increase value added and sustainable development, and to renew the approach in management and production in the direction of linking the value chain, thereby creating a source of quality raw materials for the market, diversified at competitive prices to maintain stable growth.

Besides focusing on developing traditional markets such as the United States, Europe, Japan and China, the sector will also target domestic markets through improving the design and quality of products in line with domestic consumers’ preferences, Luận added.

Under the framework of the tra fish and Vietnamese seafood product fair, this year, three main events will take place -- two workshops on tra fish production and seafood consumption, an exhibition with 76 booths and a programme introducing dishes made from tra fish by famous chefs.

The event, organised by the Ministry of Agriculture and Rural Development, will be on until October 8, 2017, at No. 489 Hoàng Quốc Việt Street, Cầu Giấy District, Hà Nội. — VNS